Growth Marketing Analyst – Simplii Financial
About The Position
Simplii Financial is a modern, customer-first organization where growth is driven by insight, experimentation, and a deep understanding of client needs. As a Growth Marketing Analyst, you'll contribute to the strategy and execution of lifecycle marketing campaigns that support engagement, conversion, and retention across the client journey. You'll analyze customer and campaign data to help shape campaign direction, develop targeted communications that reach the right audience at the right time, and measure performance to continuously improve results. Working as part of the Growth team, you'll partner closely with Digital Expansion, Product, Analytics, and Martech specialists to deliver campaigns aligned to business priorities and customer needs. You'll also contribute to reporting, segmentation, and ongoing test-and-learn activities that help the team make informed, data-driven decisions.
Requirements
- 3-5 years of experience in growth marketing, lifecycle marketing, digital marketing, or a related field.
- Experience contributing to campaign strategy and execution in a cross-functional environment.
- Familiarity with marketing technology and data.
- Confident partnering with specialists and using data to inform decisions.
- Client-focused: think first about the person receiving the message and whether the communication is useful, timely, and relevant.
- Analytically curious: look beyond campaign results to understand what the data is telling you and how it can improve future strategies.
- Clear communicator and collaborative partner: can help brief campaigns, share results, and explain recommendations in a way that's easy for different audiences to understand.
- Contribute positively to a team environment where ideas and feedback are shared openly.
- Bring your real self to work, and live values - trust, teamwork, and accountability.
Nice To Haves
- Familiarity with platforms such as Braze, Adobe Analytics, or Adobe Target is an asset.
Responsibilities
- Contribute to the development and execution of lifecycle marketing campaigns across acquisition, onboarding, engagement, and retention.
- Support the design of multi-step customer journeys and partner with Martech specialists to bring campaigns to life through tools such as Braze and Adobe Target.
- Analyze customer and campaign performance data to identify trends, uncover opportunities, and inform campaign strategy.
- Translate findings into clear recommendations that strengthen future campaign performance.
- Support segmentation strategies that improve message relevance, personalization, and conversion across different audiences and stages.
- Track campaign performance against key metrics, contribute to dashboards and reporting, and help identify what is working, where improvements are needed, and what should be tested next.
- Collaborate with partners across Growth, Digital Expansion, Product, and Analytics to ensure campaigns reflect customer needs, product priorities, and business goals.
- Communicate clearly on progress, insights, and support required.
Benefits
- Competitive salary
- Incentive pay
- Banking benefits
- Benefits program
- Defined benefit pension plan
- Employee share purchase plan
- Vacation offering
- Wellbeing support
- MomentMakers, our social, points-based recognition program
- Purpose Day; a paid day off dedicated for you to use to invest in your growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
