Sr Analyst, Growth Marketing

Payactiv•Milpitas, CA

6d•Onsite

About The Position

Payactiv is a FinTech company in Silicon Valley focused on providing workers access to their earned wages. As a Certified B Corporation and Public Benefit Corporation, Payactiv's app offers millions financial services to help them avoid debt, manage finances, and gain flexibility. The Sr Analyst, Growth Marketing will join the User Lifecycle Growth team, driving actionable insights and measurable growth across the customer lifecycle. This role emphasizes cross-channel marketing campaigns, optimizing user acquisition and engagement through data-driven decisions and experimentation. It is a hands-on, technical, and collaborative position requiring a deep understanding of omni-channel strategies, customer behavior, and performance marketing analytics.

Requirements

5+ years professional experience in database marketing, marketing analytics or growth marketing
High data acumen; data-driven decision-maker
Understanding of A/B testing, funnel analysis, and customer segmentation
Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
Highly organized and detail-oriented with a positive attitude and a "can do," solution-oriented mindset
Advanced Microsoft Excel and Google Sheets skills with ability to manipulate and analyze large datasets
Familiarity with lifecycle marketing platforms (Braze, Iterable, MoEngage) and product analytics tools (Mixpanel, GA, Pendo)

Nice To Haves

Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred
Working knowledge in SQL and comfort with BI tools (Looker, Tableau, Amplitude, or similar) a plus

Responsibilities

Drive execution and deliver timely, relevant messaging for core product initiatives from inception to launch across multiple channels including email, push notifications and in-app messaging
Design and implement A/B and multivariate tests including hypothesis development, test design, sample sizing and evaluation of success
Collaborate with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
Use data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
Analyze performance data to identify opportunities across the funnel in order to increase enrollment and usage rates
Provide actionable insights to stakeholders turning complex findings into a clear narrative that can influence decision-making and accelerate growth
Develop and execute integrated campaigns focused on sponsorship activation to drive brand engagement and user growth.