Growth, Digital Distribution Analyst - Simplii Financial

CIBC•Toronto, ON

2d•Hybrid

About The Position

Simplii Financial is a modern, customer-first organization where growth is intentional. The Growth team works at the intersection of data, client behaviour, and product performance to identify and act on the signals that move the business forward. As a Digital Growth Analyst, you'll contribute to the design and execution of data-driven digital campaigns and client journeys that support acquisition, engagement, and conversion across Simplii's digital channels. You'll use marketing technology platforms to build and optimize experiences, analyze performance, and uncover insights that help the team make informed decisions. You'll be part of the Growth team, supported in your craft development and career growth by the Director, Growth, while working day to day with your squad to deliver shared outcomes. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

Requirements

3-5 years of experience in digital marketing, growth marketing, campaign execution, or a related field
Hands-on experience using marketing technology platforms in a cross-functional environment
Experience with Adobe Experience Platform, Braze, Tableau, or Funnel is an asset
Familiarity with agile ways of working will help you succeed
You bring your real self to work, and you live our values - trust, teamwork, and accountability.

Nice To Haves

Experience with Adobe Experience Platform, Braze, Tableau, or Funnel is an asset
Familiarity with agile ways of working will help you succeed

Responsibilities

Contribute to the design and execution of digital sales and growth campaigns, helping deliver seamless end-to-end client experiences across channels.
Use marketing technology platforms such as Adobe Experience Platform, Braze, and Tableau to build, deploy, and optimize campaigns and client journeys.
Support the development of key performance indicator frameworks and dashboards that measure campaign effectiveness.
Analyze performance data, synthesize findings into clear recommendations, and translate results into actionable next steps for the team.
Contribute to test-and-learn approaches that improve personalization, targeting, and conversion.
Help design and execute experiments and connect results to growth hypotheses and scalable recommendations.
Work closely with Product, Analytics, Optimization, Technology, and Contact Centre partners to ensure campaigns align with product goals, client needs, and business priorities.
Build strong working relationships and communicate clearly across teams.
Support process improvement initiatives that enhance the efficiency and scalability of campaign execution.
Stay current on emerging tools and technologies and share practical ideas that strengthen team performance.

Benefits

competitive salary
incentive pay
banking benefits
a benefits program
defined benefit pension plan
an employee share purchase plan
a vacation offering
wellbeing support
MomentMakers, our social, points-based recognition program
Purpose Day; a paid day off dedicated for you to use to invest in your growth and development