Growth, Digital

Clay Labs•New York, NY

1d•$140,000 - $190,000

About The Position

We're hiring someone to take Clay's paid digital motion to the next level - scaling SEM and paid social, and expanding into new channels to reach our enterprise accounts. This is a 0→1 role. You'll own Google and Bing end-to-end - keyword strategy, landing page alignment, bid management, and the measurement framework. Beyond the core channels, you'll have real autonomy to experiment: Reddit, X, connected TV, or wherever the data takes you. You build the case, run the test, and own the call on what to scale. If you've built a paid channel from scratch before, think in pipeline rather than impressions, and want to own a pipeline goal, this is the role.

Requirements

Paid search experience. You've owned SEM end-to-end - keyword strategy, bidding, landing page alignment, measurement.
Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number.
Builder DNA. You've gone 0→1 on a channel before - created structure where none existed, figured out what works, and scaled it.
Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle.
Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move and can design campaigns that work across a long, multi-stakeholder sales cycle.
Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own.

Nice To Haves

Experience with ABM platforms or audience-based targeting (LinkedIn matched audiences, Meta custom audiences).
Familiarity with Clay itself or the GTM engineering space.
Experience running connected TV, Reddit, or X campaigns.
Background in PLG companies where self-serve and enterprise motions coexist.
Experience with the modern GTM stack (Clay, Salesforce, outbound platforms).

Responsibilities

Build SEM from zero
Build and run our Google and Bing programs: keyword strategy, campaign architecture, bid management, landing page alignment, and conversion tracking.
Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent.
Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome.
Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms.
Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it.
Experiment and expand across new channels
Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for.
Run the experiments, read the results, and decide what to scale.
Own the number
Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities.
Work in lockstep with Growth, Ops, and Brand so the feedback loop is tight and the whole motion gets sharper over time.