Growth Marketer

Growcer Inc.•Saint-Bruno-de-Guigues, QC

3d•CA$65,000 - CA$75,000

About The Position

Growcer builds the infrastructure for food sovereignty. We provide communities, Indigenous nations, schools, hospitals, and institutions across North America with the tools, training, and support to grow food locally — 365 days a year. We don’t just sell container farms; we help communities go from dependence to self-reliance, one harvest at a time. With our acquisition of Freight Farms, we’re now the largest container farming company in the world — and we’re scaling fast. We’re a small, resourceful team that moves quickly and owns our work. Marketing here isn’t a cost centre tucked behind the sales team — it’s the engine that fills the pipeline and tells the story of food security, climate resilience, and community sovereignty. If you want your work to be visible, your impact to be direct, and your mission to be one you’d be proud to explain at a dinner party, you’ll feel right at home.

Requirements

2+ years in email marketing, CRM administration, or marketing operations
Proven, hands-on CRM experience (Marketing Hub + Sales Hub) — Hubspot is a plus
Demonstrated experience running outbound email campaigns leveraging AI tools (Clay, Apollo, Smartlead, Instantly, Lemlist, or equivalents) — please share examples
Strong copywriter: can write a 90-word email that gets a reply
Comfortable building landing pages and forms (HubSpot CMS, Webflow, Unbounce, or similar)
Analytical: you read dashboards as a first instinct, not a chore
Self-directed and execution-focused — this is a build-it role, not a manage-it role
Familiarity with AI tooling beyond outbound — Claude, ChatGPT, n8n, Make, Zapier

Nice To Haves

Bilingual (English/French)
Experience marketing to schools, municipalities, Indigenous/Tribal organizations, or impact-driven buyers
B2B sales cycle familiarity (mid-ticket, considered purchase, multiple stakeholders)
Basic HTML/CSS for email and landing page customization
Experience with nonprofit fundraising or donor-side email

Responsibilities

Plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals
Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors)
Own the campaign calendar and manage send cadence across all active campaigns and sequences
Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results
Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity
Design and execute outbound email campaigns targeting our ICP markets
Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale
Manage sending infrastructure: domain warm-up, deliverability, SPF/DKIM/DMARC, inbox rotation
Continuously iterate on copy, sequences, and targeting to drive reply rates and booked meetings
Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales
Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation
Build and optimize workflows, properties, deal pipelines, and dashboards
Manage integrations between HubSpot and the rest of our stack (Slack, Gmail, Clay, and others)
Train internal users and act as the first line of support for CRM questions
Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon
Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email
Support the wider team with copy for landing pages, ads, and one-pagers as needed
Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)
Keep our website current: new pages, updates, SEO basics, conversion optimization
Make sure every email and outbound campaign has a landing page that does its job
Build dashboards that tell the truth about what's working — open rates, click rates, reply rates, MQLs, SQLs, attribution
Report weekly on email and outbound performance and surface insights, not just numbers
Help the team make decisions with data