Growth Marketer

Resend

1d•$140,000 - $180,000•Remote

About The Position

Resend is growing rapidly, with over 3 million developers now using the platform. The marketing team, which focuses on content, social media, events, and community, is seeking its first Growth Marketer. This role will be responsible for increasing visibility within the sales funnel, measuring the effectiveness of marketing efforts, identifying areas for improvement, and developing new experiments. The position is fully remote, requiring the candidate to be based in UTC-3 to UTC-8 time zones. Occasional travel for team offsites, conferences, and meetups is expected.

Requirements

Understanding of developer mindset and effective marketing strategies for this audience.
Experience owning free-to-paid conversion or lifecycle/activation processes.
Strong analytical skills and comfort with data, including proficiency in funnel and cohort analysis.
Ability to write clearly and execute experiments rapidly.
Critical thinking skills to analyze data points and understand measurement methodologies.

Nice To Haves

Ability to set up attribution and experimentation infrastructure independently.
Experience managing lean budgets and maximizing their impact.
Understanding that not all investments yield immediate short-term results.
Technical background enabling independent website modifications.

Responsibilities

Own the acquisition funnel end-to-end, understanding the sources of sign-ups, channel performance, and reasons for acceleration or stalling.
Amplify internal product developments externally to extend reach without solely relying on increased ad spend.
Optimize the conversion rate from free to paid users by identifying key features that drive upgrades and implementing targeted campaigns (drip, in-product, lifecycle) at opportune moments.
Improve landing page performance using data, focusing on traditional SEO and AI recommendations (AEO/GEO).
Evaluate the effectiveness of paid initiatives, including sponsorships, ads, and events, on distribution, and scale successful strategies while reconsidering underperforming ones.