Growth Marketer

Pearl

1d•Remote

About The Position

Pearl is transforming dentistry through artificial intelligence. Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide — helping clinicians diagnose more accurately, operate more efficiently, and deliver better care. The Growth Marketer owns Pearl's full-funnel demand engine end-to-end — from the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos and pipeline. This role involves running ads across Meta, Google, and LinkedIn while building email, nurture, and automated workflows within HubSpot. It is a comprehensive growth role for a senior operator experienced in both ad management and HubSpot workflows, who desires ownership of the entire system. The position reports to the VP of Growth Marketing and collaborates with RevOps, Brand/Comms, Studio, and the SMB and Enterprise Sales teams. The role is accountable for efficient acquisition (CAC, ROAS, demo-set rate) and lifecycle conversion from booked to completed demos and pipeline.

Requirements

5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations.
Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting).
A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them.
A strong email/lifecycle marketer and a strong paid operator in one — a rare combination.
Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports.
Highly analytical, comfortable living in dashboards; GA4 literacy a plus.
Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions.
A systems builder who thrives owning a broad mandate on a compact, high-caliber team.

Nice To Haves

Experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth

Responsibilities

Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels.
Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences.
Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly.
Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing.
Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation.
Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led).
Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos.
Continuously test subject lines, timing, cadence, and offers.
Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation.
Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM.
Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps.
Ensure clean marketing-to-sales handoffs in the CRM.
Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle.
Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth.
Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle.