About The Position

Our client is a Meta advertising agency focused on paid growth for e-commerce and personal brands, including those associated with well-known public figures. The team has experienced significant growth, expanding from approximately 10 to 20 people over the past year and anticipates doubling in size again in 2026. This role is divided equally among three key areas: creative strategy, Meta ads management, and client communication. The position involves researching audience responses, developing ad creative and copy based on this research, managing live campaigns, and clearly communicating performance results to clients.

Requirements

  • Strong copywriting skills, with the ability to write in a style that resonates directly with the target audience
  • A proactive approach to studying advertisements and reverse-engineering campaign success factors
  • Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
  • Ability to drive projects independently, including communicating progress, rationale, and proposed solutions for roadblocks
  • Confidence in leading client relationships and strategic discussions

Responsibilities

  • Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
  • Build persona profiles and identify the angles that will resonate with each audience
  • Write hooks, scripts, and body copy that drive engagement and conversions
  • Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
  • Set up and manage Meta ad campaigns, from audience targeting to budget allocation
  • Analyze core ad metrics (CPM, CTR, conversion rate, and CPA/CPL) to identify high-performing creative and understand the reasons behind their success
  • Translate performance data into actionable recommendations for clients
  • Lead client meetings, set the agenda, and maintain up-to-date documentation between calls

Benefits

  • Competitive base compensation
  • Performance-based incentives
  • Remote-first work environment
  • Flexible scheduling
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