Growth Marketer B2B

Pogo Technologies•Brooklyn, OH

About The Position

As a Growth Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. You will run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels. You will get creative with targeting, contributing to channel and budget strategy alongside the team, and applying analytical rigor to every spend decision (CAC, ROAS, pipeline contribution, attribution). You will partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization, testing, iterating, and scaling what works.

Requirements

3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
Owned real budget, not a small line item
Run multiple paid channels (LinkedIn, Meta, and beyond)
Back every spend decision with data (CAC, ROAS, pipeline contribution, attribution)
Worked at a fast-growing organization with real ownership
Independently identify opportunities, make decisions, and execute quickly

Nice To Haves

Experience with AI tools in marketing workflows
Out-of-home, billboard, or direct mail experience
Experience marketing to data/insights buyers, market researchers, or brand teams

Responsibilities

Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
Test, iterate, and scale what works