Growth Manager, South Asia

Taptap Send•New York, NY

About The Position

We are looking for a seasoned growth and partnerships professional to lead TTS's expansion across South Asian communities in the US — spanning Indian, Pakistani, Bangladeshi, Nepali, and Sri Lankan diaspora markets. Reporting to the Head of South Asia, you will own the full growth strategy for the corridor — from building high-value partnership ecosystems to driving customer acquisition and long-term retention. This is a role for someone who brings an existing network, commercial instincts, and the ability to move fast in a high-growth startup environment.

Requirements

6–8 years of experience in growth, partnerships, business development or community marketing — ideally within fintech or a consumer startup; serving diaspora communities a plus
A proven track record of building and closing partnerships that delivered measurable commercial outcomes
Deep existing networks within South Asian communities in the US — you are known and trusted in these spaces
Strong commercial acumen — you can connect partnership activity to business results
Excellent negotiation and relationship management skills, with the ability to operate credibly at a senior level
Highly organised with strong project management skills; comfortable running multiple workstreams simultaneously
Entrepreneurial, resourceful and comfortable with ambiguity
Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
Execution oriented - we have an “impact first” philosophy and a lot to be done. You should be able to take an idea to implementation
Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion
Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g events or customer meetings)
Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
Driven - you thrive in fast-paced, target oriented environments

Responsibilities

Identify, negotiate, and close strategic partnerships with community organisations, ethnic media, cultural associations, religious institutions, and remittance-adjacent businesses (travel agents, grocery chains, money exchanges) across key US cities
Build and manage a structured partnership pipeline, tracking deal value, activation timelines, and revenue impact
Develop co-marketing and referral arrangements that drive measurable customer acquisition at efficient CAC
Represent TTS at senior levels with external partners, acting as the face of the corridor
Design and execute a multi-channel growth strategy across the South Asia corridor, combining offline community activations, digital campaigns, ambassador programmes and influencer partnerships
Source, onboard and manage a network of community champions and brand ambassadors, setting clear KPIs and maintaining ongoing engagement
Lead localised campaign planning across communities, ensuring cultural relevance and message resonance
Monitor competitive activity and identify whitespace opportunities across communities
Build a test-and-learn framework across acquisition channels, using data to double down on what works and kill what doesn't
Report regularly on growth metrics, partnership performance and market opportunities