Growth Manager - Lifecycle

Create Wellness•New York, NY

1d•Hybrid

About The Position

We’re hiring a Growth Manager — Lifecycle to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing on all things email and SMS. This role is for someone who loves being in Klaviyo — building, testing, and optimizing, is highly organized and can manage a weekly campaign calendar without dropping anything, is excited to take messaging direction and translate it into flawless, on-brand sends, and thinks about lifecycle in the context of the entire customer journey, not just open rates. You’ll own email and SMS execution end-to-end, with room to grow into strategy as we scale. At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you'll directly shape how Create goes to market.

Requirements

1–3 years in lifecycle marketing, email marketing, or ecommerce growth at a DTC brand or agency
Hands-on Klaviyo expertise — you can build flows, segments, campaigns, and reporting without hand-holding
Strong project management instincts — you keep campaigns on schedule and hold creative partners accountable
Comfortable in a fast-paced, test-and-learn environment with weekly shipping expectations
Excellent written communication — you write clear briefs, compelling copy, and concise performance updates
Strong analytical mindset — comfortable reading campaign data and translating it into action

Nice To Haves

Experience with subscription commerce (Recharge, Stay.AI, Skio, or similar)
Familiarity with Postscript or similar SMS platforms
Working knowledge of Shopify (themes, metafields, basic Liquid)
Background in health, wellness, or sports nutrition brands
Experience managing agency creative partners
Comfort with AI-assisted workflows and productivity tools (we use Claude, ClickUp, Granola)

Responsibilities

Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence
Take campaign messaging direction and monthly content calendar from the Director of Growth and translate into fully executed sends — copy, creative briefing, segmentation, scheduling
Own the promotional and evergreen send calendar — coordinate timing across product launches, sales, and retention moments
Improve campaign lead time from 2–3 days to a 7-day standard for all sends
Monitor deliverability, list health, and segmentation hygiene
Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats
Build a testing cadence that compounds — every send teaches us something
Translate test results into clear recommendations for campaign strategy and creative direction
Leverage lifecycle send data to inform landing page and PDP testing priorities
Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic
Flag conversion drop-off points in the email-to-purchase funnel and propose solutions
Brief external email/SMS creative partners with clear specs, copy direction, and visual guidance
Manage the creative feedback loop and keep campaigns on schedule
Build repeatable templates and brand-approved asset libraries to increase throughput
Track and report on email and SMS performance weekly: revenue, open rates, click rates, conversion, list growth
Conduct cohort and flow analysis to identify gaps and opportunities across the customer journey
Translate data into clear recommendations for the Director of Growth