Growth Lead

Soar With Us

6d • Hybrid

About The Position

We're looking for a Growth Lead to become the commercial growth authority within the Creative Strategy department. This role exists because great creative doesn't drive growth in isolation. It operates inside a wider commercial system of offers, customer journeys, customer acquisition, retention, attribution, media buying and experimentation. We're specifically looking for someone with deep DTC and e-commerce experience who understands how modern consumer brands scale and can elevate the commercial capability of the entire department. Hambi Media (ECD) is the creative engine of the Soar Group - the UK's #1 independent Meta agency group. We've put £300M+ of Meta spend through our data warehouse, and our Creative Strategy department is the group's biggest revenue driver - producing performance creative across High Production video, UGC, and Static design for 7-9 figure DTC and e-commerce brands. We manage over £100M in ad spend yearly and operate 13 creative pods. You'll join a six-person Creative Strategy leadership team: the Chief Creative Officer, the Head of Creative Strategy, three Creative Leads, and you. Your remit is unique within that team - you are the bridge between our Growth Strategy function and our Creative Strategy function. The lines between these two departments are blurring fast, and the next evolution of the work demands strategists who think in both languages simultaneously. Our Creative Strategists are some of the most talented creative thinkers in the industry. But to deliver on our strategic ambition - moving the department from executional throughput to the strategic spine of every client relationship - they need to be equipped to connect creative work to advanced performance, distribution, offer, growth strategy, and the wider commercial system in which our creative lives. That's where you come in.

Requirements

• 5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social - ideally with exposure to all of them
• Deep performance fluency - you understand testing structures, scaling logic, attribution, funnels, CRO. You can audit a Meta ad account in 30 minutes and tell us the biggest constraint, and how to fix it
• Strong understanding of creative strategy in a growth ecosystem - you don't need to be the best creative strategist in the room, but you need to understand how creative ladders into the wider commercial system
• Coaching mindset - you've trained or managed strategists or junior team members and got real energy from doing it
• Constraint-based thinking - you can reverse-engineer a performance bottleneck to its root cause and identify what changes upstream will drive meaningful results downstream
• Continuous research + data mindset - constantly scanning what's working in the market, daily not quarterly. Comfortable spending hours in data if it surfaces the next insight
• Outcome Obsessed - every task, framework, and training tied to a measurable outcome
• Kind Candour - confident in giving direct, honest feedback regularly in a way that empowers
• Extreme Ownership - you demonstrate strong accountability in everything you do
• AI-literate and tech-enabled - you understand the trajectory of AI in creative and paid social, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption
• DTC / e-commerce business model literacy at 7-9 figure scale

Nice To Haves

• Track record running training sessions or workshops with growth or creative teams
• Prior experience working across both brand-side and agency-side
• Familiarity with our internal frameworks: macro / micro personas, Growth Compass, CSOS

Responsibilities

• Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts
• Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth ecosystem
• Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change
• Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice
• Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying
• Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa
• Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy
• Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy
• Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team
• Work closely with the Creative Leads to map out the training plan for the department - which sessions, when, who delivers
• Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking
• Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling
• Tap into our data warehouse to produce regular macro creative reports
• Surface trends, insights, and tactical plays that compound across accounts - what's working at scale, what's emerging, what's broken
• Feed these into our monthly Creative Strategy momentum sessions, and into the broader leadership team's strategic decisions
• Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one
• Work closely with the Creative Leads to uphold standards, ownership, curiosity and happiness across the environment. As a CS leadership team, you will all be responsible for creating a gold-standard environment for growth, development and client results
• Help shape the next evolution of how these two functions interact at scale
• Senior CS coaching, management & risk mitigation - 60%
• Embedded strategic coaching anchored in live client work - growth, performance, creative, constraint identification, reverse-engineering performance drops. Full management responsibility for up to 4 direct-reports: quarterly reviews, KPI accountability, and individual development roadmaps. Department risk-mitigation on priority accounts, performance audits, strategic resets.
• Cross-department training + synergy - 25%
• Designing and delivering training on growth, performance, media buying; building the bridge between CS and GS.
• Macro reporting from the data warehouse - 15%
• Monthly macro creative reports surfacing trends, insights, tactical plays across accounts.
• Self-training + market scanning

Benefits

• 28 days of annual leave
• 1 additional day of annual leave awarded each year after 2 years of service
• Flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home
• Private health and life insurance
• Company pension scheme
• One-month annual work-abroad allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed