Growth Lead

MLabs

21h•Remote

About The Position

We’re hiring a Growth Lead for an early-stage, venture-backed startup building in the future of digital payments and consumer finance. This is a true 0 → 1 role for someone who thrives in ambiguity, understands internet culture, and knows how to turn attention into growth. You’ll work directly with founders to take a product from launch to its first highly engaged users through experimentation, community, partnerships, and unconventional growth tactics. The product sits at the intersection of payments, fintech, and consumer internet, with a strong focus on usability, virality, and real-world adoption.

Requirements

Proven experience growing consumer products from zero to first users
Strong background in consumer app marketing, ideally within payments, remittance, fintech, marketplaces, or high-engagement apps
Hands-on experience owning acquisition, activation, retention, referral, and repeat usage
Strong funnel thinking and analytical ability
Experience designing and running rapid growth experiments
A highly operational mindset — willing to spend time in communities, replying to users, testing ideas, and executing directly
A deep understanding of internet culture, attention-driven marketing, and how products spread online
Ability to overlap with GMT-3 / Buenos Aires working hours

Nice To Haves

Experience within crypto or web3
Experience with Reddit/community-led growth
Background in fintech, payments, remittance, or viral consumer products
Strong intuition for social distribution and internet-native campaigns
Spanish or Portuguese fluency

Responsibilities

Turn attention into growth through experimentation, community, partnerships, and unconventional growth tactics.
Take a product from launch to its first highly engaged users.
Own acquisition, activation, retention, referral, and repeat usage.
Design and run rapid growth experiments.
Spend time in communities, replying to users, testing ideas, and executing directly.
Shape growth from the ground up.