Growth Lead

Passionfroot • New York, NY

8d • Hybrid

About The Position

Passionfroot exists to empower creators to go after their passion - to turn what they love into a real business. Today, we work with thousands of creators: LinkedIn thought leaders, YouTube educators, newsletter writers, podcast hosts, and a new generation of B2B creators who are reshaping how companies reach their audiences. These aren’t traditional influencers - they’re founders, operators, AI researchers, engineers, marketers, and subject-matter experts who have built trusted audiences around real expertise. Our creator community includes some of the most influential voices in business, technology, and education, including creators such as Elena Verna, Marina Mogilko, and Zain Kahn. As our Growth Lead, you own the supply side of our platform across the full lifecycle: finding exceptional creators, onboarding them brilliantly, helping them earn and grow, and building a community they're proud to be part of. You'll define what it feels like to be a Passionfroot creator - and build the systems that make it scale. This is a high-ownership role. You'll set strategy, run experiments, and write the playbooks from scratch. As the team grows, you'll be the person who shaped this function.

Requirements

• A hacker at heart — you find creative, scrappy ways to unlock growth and don't wait for perfect conditions
• Obsessed with metrics — you track everything, spot patterns fast, and turn data into decisions
• Highly organized and able to run multiple workstreams without dropping balls
• Moves fast and communicates proactively — your teammates always know where things stand
• Excited to own a function, not just execute tasks
• Experience working with creators — community management, creator partnerships, or growth operations
• Understands what makes a creator tick: what motivates them, frustrates them, makes them loyal

Nice To Haves

• experience building or optimizing a marketplace supply side

Responsibilities

• Build and scale the programs that bring the best creators onto the platform - organic, partnership-driven, and product-led.
• Identify exceptional creators before they're obvious, develop relationships with creator communities and agencies, and build referral loops that compound over time.
• Design onboarding journeys that get creators to their first paid partnership faster, remove friction at every step, and set them up to genuinely succeed on the platform.
• Build the programs, touchpoints, and tools that help creators grow their income — and make them feel supported, not just signed up.
• Build a real community - curating connections between creators, creating spaces for learning and collaboration, and making creators feel like they're part of something bigger than a platform.
• Design and run creator acquisition programs — organic, partnership-driven, and product-led
• Build the systems and workflows that let us onboard creators at scale without sacrificing quality
• Identify and close high-value creators across LinkedIn, YouTube, newsletters, and emerging platforms
• Run experiments fast — test new sourcing channels, onboarding flows, and activation tactics
• Become the internal expert on what makes a creator succeed on Passionfroot, and feed that insight back into product
• Work directly with brand and campaign teams to match the right creators to the right opportunities
• Build the foundation for a future creator supply team — document what works, hire when it's time

Benefits

• Competitive salary + meaningful equity
• Flexible hybrid setup (São Paulo or New York)
• Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.)
• Latest Apple hardware

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed