Growth Lead, House of Atlas

Athena Club•New York, NY

8d•$110,000 - $140,000•Onsite

About The Position

Growth Lead, House of Atlas Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials. We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth. We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand. The Role This role is with House of Atlas, a men's grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club's existing distribution, infrastructure, and resources. We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly. The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.

Requirements

3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
Direct ownership of at least one digital channel: Shopify or Amazon, ideally both
Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
Experience navigating Meta performance marketing post-ATT
Comfortable reading a cohort analysis and articulating LTV and CAC math
Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
Based in New York City

Responsibilities

Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations
Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocation
Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
Build and maintain analytics infrastructure
Brief and direct performance creative in partnership with the content team
Own the Amazon agency relationship day-to-day and set the strategic direction for the channel
Build the subscription and loyalty program architecture
Manage the full marketing budget: allocation, pacing, and reallocation based on performance
Deliver weekly commercial reporting to the GM