Growth Lead, Utility Partnerships

Base Power Company • Austin, TX

6d • Onsite

About The Position

Base is America’s next-generation power company, focused on transforming the grid with distributed batteries. We are seeking a marketing and growth generalist to launch and own customer acquisition in new markets, including new geographies, utility partnerships, and homebuilder channels. This role involves building the entire acquisition playbook from scratch, including paid media, partner channels, and local marketing, and iterating until success is achieved. The Growth Lead will work closely with various teams such as biz ops, sales, member experience, product, design, and growth engineering, with clear targets, full ownership, and high visibility across the organization.

Requirements

• 3–10+ years of hands-on growth experience, ideally with direct ownership of customer acquisition targets in a consumer or consumer-adjacent business
• Experience operating in early-stage or unstructured environments.
• Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into clear execution.
• Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.

Nice To Haves

• Marketing and management consulting experience

Responsibilities

• Own customer acquisition targets, with clear accountability for performance, across new markets (e.g., new geographies, regulated utility partnerships, and homebuilder partnerships).
• Build repeatable processes and marketing playbooks across the growth org that enable Base to effectively scale into new markets.
• Design and run structured growth experiments across the funnel to unlock step-change improvements.
• Translate performance data into decision-making, prioritizing what to double down on, what to fix, and what to shut down.
• Ensure Base’s brand, value proposition, and offerings are consistently represented and amplified throughout new markets and strategic partner channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed