Growth Lead, Nearby AI

NewsBreak•Mountain View, CA

8d•$175,000 - $205,000•Remote

About The Position

NewsBreak is seeking a Growth Lead for Nearby AI to own the full provider funnel: acquisition, activation, retention, and monetization. This is a product-led role focused on turning a structured approach to testing outreach channels and messaging into a scalable growth engine for thousands of providers with minimal manual effort. The role blends product growth, lifecycle marketing, and go-to-market experimentation, requiring collaboration with Product and Engineering on onboarding flows, running tests across various channels, analyzing data, and engaging with small-business owners.

Requirements

Senior experience in growth or product growth with a proven track record of scaling acquisition or activation funnels.
Experience growing SMB, marketplace, or local-provider supply.
Strong funnel analytics skills, including defining metrics, building cohort views, and identifying data bottlenecks.
Hands-on lifecycle marketing expertise (email, SMS, messaging) with rigorous A/B testing and experiment design.
Deep understanding of acquisition, activation, and retention mechanics.
Hands-on, bias-for-action style with comfort in ambiguous, early-stage environments.
Empathy for small-business owners and understanding of their decision drivers.

Nice To Haves

Experience in home services, local marketplaces, SMB SaaS, or lead generation.
Monetization experience (pricing, packaging, conversion to paid).
CRM and marketing automation expertise (e.g., Braze, Klaviyo, HubSpot).
Experience building distribution partnerships.
Experience using AI to drive growth.
Strong product instincts and commercial judgment.

Responsibilities

Build and instrument the provider acquisition and activation funnel, defining metrics by vertical, channel, and cohort.
Launch rapid A/B tests across email, SMS, calls, messaging, and in-product onboarding to identify and scale effective conversion playbooks.
Design and own automated lifecycle journeys to move providers from prospect to claimed profile, active lead recipient, and paying customer.
Identify and scale high-leverage acquisition channels, including direct outreach, product-led acquisition, and strategic distribution partnerships.
Provide feedback to Product and Engineering based on channel, messaging, and funnel learnings to enhance onboarding and provider value.
Utilize automation and AI agents to reduce acquisition and activation costs while improving retention and monetization.
Expand proven growth strategies from initial home-service verticals to new verticals and geographies.