Growth Lead, Acquisition

Rho•New York, NY

1d•$165,000 - $250,000

About The Position

Rho is seeking a Growth Lead, Acquisition to own and scale the pre-client journey, including funnel, creative, and distribution systems. This role involves building and operating acquisition surfaces like message-matched funnels, interactive diagnostics, and standalone growth tools. The individual will also be responsible for building the creative supply engine, research engines to monitor competitors and organic trends, and engineering launch distribution as a repeatable machine. A key aspect of the role is understanding how ranking systems work and ensuring attention converts into funded accounts. The Growth Lead will also own traffic quality as a product problem, working with growth engineering on the first-party measurement pipe and verifying all published claims. This is an individual contributor role that requires coding and collaboration with design and engineering partners.

Requirements

5+ years in growth, acquisition, or product-led growth, with ownership of a pipeline or revenue number.
Demonstrated ability to make something spread on the internet, understanding the mechanism (hook, channel, reason for travel).
Exceptional instincts for platforms and audiences, understanding what feeds reward, how early engagement compounds, what reads as native, and what founders will stop for.
Ability to recruit, brief, and enable internal participation and a creator network for launch amplification.
Experience building with agents and automation, differentiating between a demo and a production pipeline.
Rigorous approach to measurement: experiment design, incrementality, understanding attribution limits, and comfort in SQL.
Ability to treat regulated-industry constraints as design inputs and write sharp, true claims.
Willingness to write production code.

Responsibilities

Build and operate Rho's acquisition surfaces: message-matched funnels, interactive diagnostics, and standalone calculators, benchmarks, and generators.
Build the creative supply engine: pipelines and agents that multiply winning concepts into variants.
Build research engines that monitor competitor advertising, organic trends, and customer language to generate creative briefs.
Engineer launch distribution as a repeatable machine with asset sets, production calendars, and amplification plans.
Build for how ranking systems work, focusing on attention converting into funded accounts.
Write production code: spec, build, and ship features.
Own traffic quality as a product problem, filtering applicants and optimizing for qualified applications.
Work with growth engineering on the first-party measurement pipe, defining events, writing queries, and owning readouts.
Verify every published claim, ensuring accuracy and sourceability for a banking platform.