Growth Insights Manager

SonderMind•Denver, CO

1d•Hybrid

About The Position

SonderMind is on a mission to change how the world accesses mental health care, and the strength of our consumer funnel directly shapes how many people find their way to care. As our Funnel Intelligence Lead, you will be the diagnostic owner and analytical authority for DTC funnel health and marketplace performance, setting the standard for how the Growth and Marketing team identifies what's working, what isn't, and where the real opportunities live. This is not a support role. You will be the authoritative voice on what the data actually says; across the consumer funnel, channel mix, and the two-sided marketplace dynamics that sit beneath both. You'll partner closely with channel owners in Paid, Lifecycle, and Organic, as well as WebOps, to drive the analytical agenda: framing the right questions, ruling in or out competing hypotheses, and holding decisions to a clear standard of evidence. In an era where AI-assisted analysis is everywhere, you'll also serve as the quality check, catching metric misuse, attribution errors, and flawed framing before they drive bad decisions.

Requirements

4–6 years of experience in marketing analytics, growth, or a performance analytics role, with full-funnel DTC exposure (not single-channel).
Proven ability to pull and transform data independently; SQL is required; Python is a plus.
Hands-on experience with modern analytics and BI tools such as Looker, Amplitude, and Snowflake.
Active user of AI tools in analytical workflows and skeptical enough to know their failure modes. You use AI to accelerate your judgment, not replace it.
Strong communicator to non-technical stakeholders, you can clearly explain why an analysis is wrong, not just that it is.
Experience operating in organizations where both data complexity and analytical volume are high.

Nice To Haves

Marketplace experience. You understand that conversion outcomes are shaped by supply-side constraints, not just demand-side optimization.
Exposure to attribution modeling and familiarity with the tradeoffs of different approaches (MTA, MMM, incrementality testing).
Experience working in or alongside healthcare, behavioral health, or other regulated consumer categories.

Responsibilities

Own funnel health across DTC, including paid acquisition, organic, lifecycle/CRM, landing pages, and conversion funnels; flagging degradation early and distinguishing signal from noise before it becomes a decision-making problem.
Analyze marketplace dynamics and how supply-side factors, provider capacity, behavior patterns, and caseload variability affect conversion outcomes, and distinguish those signals from channel or funnel issues.
Pressure-test AI-generated analyses, dashboards, and interpretations circulating across the org; catch metric misuse, attribution errors, and flawed framing before they influence decisions.
Define and maintain data definitions, tracking taxonomy, and methodology conventions so that AI-assisted work across the team is built on a shared, reliable foundation.
Own the analytical agenda; driving what gets investigated, how performance questions are framed, and the standard of evidence decisions are held to.
Diagnose conversion path issues and assess where attribution models, including AI-assisted ones, may be misleading channel-level decisions.
Partner with channel owners (Paid, Lifecycle, Organic) and WebOps to scope, prioritize, and translate analysis into performance opportunities.
Own tracking implementation, signal health across paid channels and attribution system

Benefits

A commitment to fostering flexible hybrid work
A generous PTO policy with a minimum of three weeks off per year
Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
Travel to Denver 1x a year for annual Shift gathering
Fourteen (14) company holidays
Company Shutdown between Christmas and New Years
Supplemental life insurance, pet insurance coverage, commuter benefits and more!