Growth Initiatives Coordinator

Campbell'sCamden, NJ
$70,000 - $96,300Hybrid

About The Position

The Growth Initiatives Coordinator will play a key role in supporting external partnerships and enterprise programs for The Campbell’s Company. This role will help bring strategically aligned marketing programs to life by coordinating partner relationships, supporting negotiations, managing talent and agency conversations, and assisting with the execution of integrated marketing activations across sports, entertainment, media, fashion, lifestyle, and other emerging partnership spaces. This is a hybrid role based in Camden, NJ.

Requirements

  • 2+ years of experience in partnerships, integrated marketing, brand marketing, experiential marketing, or a related area.
  • Bachelor’s degree in Marketing, Communications, Business, Sports Management, or a related field.
  • Strong project management, organizational, and communication skills with strong attention to detail.
  • Ability to manage multiple projects, timelines, budgets, contracts, trackers, deliverables, and cross-functional stakeholders in a fast-paced environment.
  • Comfort coordinating with external partners and internal teams to keep workstreams moving forward.

Nice To Haves

  • Experience working with external partners, agencies, talent, or sports/entertainment organizations.
  • Knowledge of sports, entertainment, media, fashion, and lifestyle partnership landscapes.
  • Background or understanding across sports, entertainment, and/or media spaces.
  • Experience supporting experiential activations, partner reporting, or marketing program delivery.

Responsibilities

  • Serve as a key day-to-day contact for external partners, including organizations such as HBSE, NFL, MLS, agencies, talent partners, and other industry collaborators.
  • Support the execution of partnership programs by coordinating asset delivery, brand team alignment, trafficking, quality assurance, and deliverables.
  • Manage agendas, meeting invites, working documents, recaps, next steps, partnership trackers, and relevant materials with internal teams and external partners.
  • Assist with partner negotiations, renegotiations, contracts, reporting, updates, and payment processes.
  • Help ideate high-impact, product- and experience-led activations that support broader brand, marketing, growth, and platform goals.
  • Identify new partnership opportunities across sports, entertainment, media, fashion, lifestyle, and other relevant verticals.
  • Coordinate internal pitches for potential new partnerships and assist with building and maintaining the Growth Office partnership framework.
  • Support the development, nurturing, and growth of Campbell’s relationships with industry-leading partners and agencies.

Benefits

  • medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance (for individual, families, and domestic partners)
  • matching 401(k) plan
  • unlimited sick time
  • paid time off
  • holiday pay
  • free access to the fitness center (if in WHQ)
  • access to on-site day care (operated by Bright Horizons) (if in WHQ)
  • company store (if in WHQ)
  • Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
  • Employee Resource Groups (ERGs)
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