Growth Copywriter

Winona

5d•Remote

About The Position

Winona is a telemedicine company providing hormone replacement therapy (HRT) for women in menopause. Its vertically integrated business includes in-house technology, two compounding pharmacies, and a team of physicians. The Growth Copywriter will own the performance and optimization of Winona’s end-to-end messaging ecosystem. The role focuses on treating copy as a measurable part of the growth funnel and running rapid experiments across paid acquisition, intake flows, and lifecycle retention to help women access bioidentical HRT and menopause care.

Requirements

At least 5 years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing.
A portfolio demonstrating tested copy variants, the structural or psychological changes made, and quantifiable results such as lifts in CTR, quiz completion, or conversion rates.
Significant experience building and optimizing automated email and SMS lifecycle flows, including onboarding, retention, and win-backs.
Strong knowledge of A/B testing mechanics, including formulating copy hypotheses, understanding sample size requirements, and assessing statistical significance.
Ability to write empathetically about sensitive personal health topics while adhering to healthcare compliance rules and advertising-network medical restrictions.
Willingness to accept copy critiques and use consumer behavior and performance data to guide decisions.

Nice To Haves

Experience in DTC telehealth, wellness, or HealthTech.

Responsibilities

Develop copy hypotheses, design rapid A/B tests with growth and analytics teams, analyze results, and turn winning variations into a scalable messaging playbook.
Write, test, and optimize automated onboarding, activation, adherence, churn-save, and win-back sequences across email, SMS, and push notifications.
Own persuasive strategy and microcopy for landing pages, interactive quiz and intake flows, checkouts, and dynamic pricing and offer messaging.
Generate concepts, hooks, and static and video copy variants for Meta, Google, and YouTube, iterating based on creative testing data.
Analyze product reviews, customer support tickets, intake data, and exit surveys to identify customer insights and effective customer language.
Use and train internal AI copywriting tools to increase production velocity, maintain brand consistency, and build automated variant pipelines.