Growth Content Manager (Sports & Prediction Markets)
About The Position
As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball. You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand. This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.
Requirements
- Experience in sports content, iGaming, or a similar digital content role
- Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
- Experience creating and managing content calendars across multiple channels
- Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
- Deep experience working in digital PR, SEO/GEO, or other digital content areas
- Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
- Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
- Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
- Comfortable working in an innovative, truly fast-paced, and performance-driven environment
Responsibilities
- Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
- Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
- Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
- Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
- Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
- Brief internal and external writers, editors and subject matter experts
- Monitor content performance and use insights to improve planning, prioritisation and execution
- Work with internal and external resources to support digital PR efforts
- Set up detailed SEO and AEO tracking and reporting
- Utilise and enhance AI content production workflows to speed up production
- Collaborate on ASO production and reporting with internal stakeholders
- Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media
Benefits
- Competitive salary and benefits package
- Opportunity to help build and shape a high-growth sports and prediction markets content vertical
- Flexible remote working policy
- Collaborative and dynamic working environment with a focus on innovation and performance
- Access to leading SEO, analytics, content and growth tools
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
