Growth Content Manager

Cresta • San Francisco, CA

6h • Hybrid

About The Position

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Their platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Cresta has assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors, with valued customers including United Airlines, Intuit, and Cox Communications. They are looking for an exceptional Growth Content Manager to build and scale Cresta’s organic growth engine across SEO, AEO (AI Engine Optimization), and AI-scaled content initiatives. In this highly visible role, the manager will own the strategy and execution of scalable content programs that drive organic discovery, engagement, and pipeline across both traditional search engines and emerging AI-driven search experiences. This role will play a key part in defining how Cresta shows up when buyers research AI, contact center transformation, and automation.

Requirements

• 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
• Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
• Strong understanding of SEO fundamentals and content strategy
• Excellent writing and messaging skills, with the ability to simplify complex technical concepts
• Highly data-driven, with experience in performance analysis and reporting
• Strong cross-functional collaboration skills
• Ability to operate in ambiguous environments and build from early-stage foundations
• Coachable, resilient, and highly motivated to drive outcomes

Nice To Haves

• Experience in contact center technology or customer experience software
• Experience in hypergrowth startups or scale-up environments
• Background experience in product marketing or solutions marketing

Responsibilities

• Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO
• Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
• Develop scalable, derivative content frameworks that can be reused across channels and campaigns
• Own and drive progress against a number of high-priority website content initiatives
• Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers
• Optimize content for both traditional search engines and AI answer engines
• Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance
• Deliver regular reporting and insights on content performance and growth opportunities
• Improve and scale the use of AI tools in content workflows, including building templates and internal systems
• Experiment with new content formats, including interactive experiences and rapid prototyping
• Collaborate cross-functionally with product marketing, demand generation, and sales

Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees
• Competitive, location-based pay that reflects the market and what each individual brings to the table
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees