Growth & Campaign Marketing Manager - Consumer Technology · FTC (Mat Cover)

Pickle

1d • Remote

About The Position

This is a hands-on role sitting between product, growth and marketing for a fast-growing, purpose-led technology business building products to help people make positive financial decisions and increase participation in charitable giving. You’ll design and run campaigns that acquire, activate and re-engage users, with a significant proportion of that work originating within the product itself. You’ll work closely with Product, Engineering and Growth to build campaigns across seasonal peaks and year-round products, taking ownership from initial idea through to launch, optimisation and analysis. This is not a pure channel-marketing role and not a pure product role. We’re looking for someone who understands the complete user journey — from product experience, through acquisition channels, and back into the product — and can build campaigns across that entire journey.

Requirements

• 3+ years’ experience in growth, campaign or digital marketing, ideally within consumer technology, fintech, SaaS or another fast-moving product environment.
• Experience running campaigns that sit within a digital product, rather than simply directing users towards one.
• Experience with product-led growth mechanics such as in-product prompts, referrals, sharing, gifting, onboarding or lifecycle journeys.
• The ability to work confidently with Product and Engineering teams and see ideas through from concept to release.
• A track record of experimentation where you can clearly explain the baseline, what you changed and what happened as a result.
• Confidence working with funnels, cohorts and behavioural data without relying entirely on an analyst.
• Experience delivering high-volume consumer campaigns, ideally where activity is influenced by seasonal or occasion-led demand.
• Strong written communication skills, including the ability to write and edit conversion-focused copy.
• A highly practical, hands-on approach — you’re comfortable getting into the detail and making things happen.

Nice To Haves

• Experience in fintech, technology for good, charitable giving, subscriptions, donor engagement or another mission-led consumer product.
• Experience with platforms such as: Mixpanel, Amplitude, PostHog, GA4, Customer.io, Braze, Metabase or equivalent tools.
• Basic SQL or similar analytical capability.

Responsibilities

• Own end-to-end delivery of key seasonal and high-volume campaigns, from planning and build through to launch, optimisation and post-campaign analysis.
• Develop campaigns designed to acquire, activate, retain and re-engage users.
• Translate campaign ideas into clear requirements, priorities and measurable outcomes.
• Design and launch campaigns that live within the product, including prompts, user journeys, sharing, referral and gifting mechanics.
• Work with Product and Engineering to define requirements and take campaigns through to release.
• Identify opportunities within the product to drive acquisition, engagement and repeat behaviour.
• Develop mechanics that enable users to create, share and participate in their own campaigns.
• Find ways to increase participation and engagement through community-led activity.
• Manage the external campaign ecosystem across paid social, email, SMS, push, organic and website activity.
• Ensure external channels work as part of an integrated product-led journey rather than operating in isolation.
• Identify opportunities across social and digital channels to drive users into the product.
• Build behavioural segmentation and lifecycle journeys that move users from one-off or occasion-led activity towards repeat engagement.
• Identify opportunities to improve retention, repeat usage and long-term customer value.
• Develop clear campaign hypotheses and define success criteria upfront.
• Run rapid experiments and use the results to make clear decisions about what to continue, change or stop.
• Continuously test messaging, journeys, mechanics and channels.
• Work directly with funnels, cohorts and campaign data to understand performance.
• Establish clear baselines and measure campaigns against meaningful commercial and user outcomes.
• Turn data into practical recommendations and decisions rather than simply reporting numbers.

Benefits

• Recruitment Process: Recruiter screening, Culture Survey, Virtual interview with the hiring manager, Technical & competency interview, Final team interview
• Diversity & Inclusion: Pickle People recognises the benefits of a diverse workforce and strives to be an inclusive organisation. We are committed to treating everyone with dignity and respect regardless of race, culture, gender, disability, age, sexual orientation, religion or belief and we promote diversity of thought.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed