Growth & B2B Marketing Manager - Global Employer Partnerships (6-month Fixed Term/Remote)

Generation

11d • Remote

About The Position

Generation is a global nonprofit that transforms lives through employment. The Global Employer Partnerships team creates hiring solutions that connect our training graduates to jobs, while helping Generation grow its impact in a sustainable way. Our key projects include: The Digital Talent Hub: project-based and team-based digital talent solutions. A global Impact Hiring service: placing entry-level and experienced alumni into permanent roles. 2026 is a critical transition year as we move from experimentation to repeatable demand generation, with a view to scaling in 2027 (including expansion to Latin America). To support this, we are engaging a Growth & B2B Marketing Manager to design, test, and validate our business development approach. This is not a brand marketing role, nor a content-only role. This is a commercial growth role. You will define who we sell to, why they buy, how we reach them, and what “good” looks like across funnel performance, working closely with employer engagement, operations, and talent teams. Your success will be measured by qualified employer demand, pipeline contribution, and validated go-to-market models across Africa, Europe, and future LatAm expansion. You will operate as a core member of the Global Employer Partnerships team for the duration of the contract. This is a 6-month fixed term employee role with a duration until the end of this year.

Requirements

• 6–10+ years in B2B growth, demand generation, or go-to-market roles
• Proven experience in early-stage or scale-up environments
• Proven experience in building demand where brand awareness is low
• Strong commercial mindset: understanding sales cycles, not just campaigns
• Mission-aligned: belief that fulfilling employment can change lives and passion for doing social good
• A passion for sales or recruitment: ability to work to targets, manage projects, and track progress (CRM tool experience is a plus)
• Strong communicator & technical ability: excellent business English communication skills (written and verbal) with experience of working with a suite of software tools
• Collaborative approach: ability to connect regularly with a variety of stakeholders internally and externally
• Resourceful and entrepreneurial: creative thinking for sourcing employers and knowing how to get your foot in the door
• Project management confidence: ability to build a pipeline of partners, structure time across projects, and manage multiple tasks
• Strategic mindset: natural ability to identify risks, trends, resources, and opportunities

Nice To Haves

• Recruitment, staffing, freelance talent platforms or workforce marketplace experience
• Experience of working in emerging markets or globally distributed teams
• A history of working in mission-driven or impact-led organisations, balancing revenue + purpose

Responsibilities

• Lead ICP and buyer persona definition, segmented by Geography (Ghana, Kenya, Global remote-first employers, LATAM-ready), Use case (projects vs teams vs permanent hires), and Buying triggers (growth, cost pressure, skills gaps, ESG goals). The goal is to gain clear priority segments, buyers, and value propositions.
• Design and run a test–learn–scale growth system for demand generation, including inbound, outbound, and partnerships. This involves funnel design from first touch to consultation to placement, and channel experimentation across LinkedIn (organic + paid), founder/leader-led marketing, partnerships & ecosystem referrals, and events, webinars, and strategic content. The aim is to see an uptick in employer partnerships and project clients.
• Translate a complex, evolving offer into simple, compelling employer-facing narratives and clear differentiation versus traditional recruiters, BPOs, and staffing firms. This includes creating or overseeing employer messaging frameworks, website and landing page copy, and sales enablement assets (one-pagers, decks, case studies), ensuring consistency across Digital Talent Hub and Experienced Hire offers. The objective is to have clear messaging and increase brand awareness.
• Work side-by-side with business development leads to refine pitches based on market feedback, improve lead quality and close rates, and create opportunities and convert business. Also, help operational teams stress-test offers against real demand and identify where supply and market readiness misalign. The role involves creating marketing approaches that drive opportunity, instigating and building relationships with the desired network.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed