Growth and Outreach Director

Lifepoint Health•Henderson, NC

19h•Onsite

About The Position

The Growth & Outreach Liaison, reporting to the Hospital CEO with a strong dotted line reporting relationship to the HSC Vice President Growth & Outreach, is responsible for strategically planning and implementing outreach efforts specifically with physicians, nurse practitioners, physician assistants, other area hospitals, EMS and other potential referral sources within the hospital’s primary, secondary and tertiary service areas and maximizing referral and redirection opportunities for both inpatient and outpatient services. This position is focused on continuous improvements that result in improved experiences for both patients and providers within our facility.

Requirements

Bachelor's Degree.
Minimum of 3 years’ related experience.

Nice To Haves

Medical and/or Pharmaceutical Sales experience preferred.

Responsibilities

Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines.
Utilizes CRM to documents and optimizes outreach to referral sources.
Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport.
Majority of time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility
Provide regular communication and updates to HSC VP and/or Sr Director Growth and Outreach.
Attend weekly conference calls and other onsite meetings as determined by VP Growth and Outreach
Communicate activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth.
Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities.
Arrange and facilitate introductions of new and employed providers/specialists to target referral prospects to reinforce clinical engagement and referral process.
Arrange introductions and regular engagement of facility’s clinical services, access points and specialists to new and all providers.
Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers.
Document each provider encounter including any open requests/issues and follow up plan in CRM, which tracks activities, progress and outcomes.
Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service lines.
Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources.
Serve as a resource to organizational leaders for market and competitive intelligence.
Position serves both internal co-workers and external customers, clients, patients, contractors, and vendors.
Access to and/or works with sensitive and/or confidential information.
Exhibit an understanding of healthcare regulatory and compliance (e.g., HIPAA).
Skilled in the application of policies and procedures.
Knowledge of Business Office Standards and Recommended Practices.