Growth and Insights Manager
About The Position
UTA Marketing seeks a Manager to support existing clients with insight driven initiatives and engage with new clients throughout our growth process. The team connects brands with consumers through research, insights, strategy, and community building. The Manager will take on direct responsibility for managing day-to-day insight centric client work and work with leadership to drive growth opportunities with new clients. UTA Marketing is a division of the leading global talent and entertainment company. UTA is a top entertainment marketing agency advising some of the world’s biggest brands including Delta Air Lines, General Motors, SC Johnson, Coach, Google, LinkedIn and more. We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients including: talent procurement, film/tv/content integrations, experiential activations, creator initiatives, and more. Specifically, this manager will also support UTA Marketing’s team, helping clients to connect with the next generation of audience.
Requirements
- 3+ years of experience in account management, business development at a marketing agency, and/or culture marketing
- Bachelor’s degree strongly preferred
- Extremely knowledgeable about creator landscape, up and coming talent and trends and plugged in to entertainment culture at large
- Has a proven track record of driving growth through inbound and outbound opportunities
- Interest or experience in driving new business opportunities
- Invested and well versed in culture, trends, brands, and insights (the type of person who correctly predicts the Grammy’s Best New Artist nominees three years in advance)
- Strong ability to develop client-facing marketing presentation materials (decks) for a variety of situations, informational, strategic, and creative.
- High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem-solve independently
- Unmatched communication skills that put clients at ease and motivate internal team members
- Strong ability to vet, recommend, negotiate with and contract talent
- Impeccable organizational and time management skills and strong attention to detail.
- Ability to navigate an organization and operate in an incredibly fast paced, multifaceted, demanding environment
- Proficient knowledge of Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Doc, Sheets, is a must.
Responsibilities
- Manage day-to-day client relationships, serving as the primary point of contact for insights, research, trends and strategic projects across assigned brand accounts.
- Collaborate with leadership on business development efforts such as intro calls, pitch presentations, RFP’s and proposal writing
- Monitor cultural and digital trends to identify rising talent and emerging voices aligned with client goals and brand values
- Create impactful insights driven presentations that help guide our clients to engage with culture thoughtfully to engage with their targets
- Help clients better understand their target market through research, insights, advisory councils and trends.
- Assess sponsorship opportunities and cultural platforms to determine brand fit, audience alignment, and strategic value for clients
- Track campaign performance and report on KPIs to clients, translating insights into actionable recommendations
- Develop and present compelling decks and campaign narratives that align with brand goals and resonate with targeted audiences
- Draft regular email communications and pitch / program proposal materials
- Serve as an active participant in meetings/calls for clients
- Contribute to a collaborative team culture, sharing knowledge and best practices
- Build case studies and recaps to support business growth and client storytelling
- Participate in agency-wide meetings and share relevant insights and updates with the team
- Identify new opportunities within existing accounts and support efforts to grow client partnerships (“land and expand”)
Benefits
- Competitive programs to support your well-being
- Experience working in a collaborative environment with room to grow
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
