Strategy and Insights Manager

Wella

1d•$100,000 - $130,000•Hybrid

About The Position

We’re looking for a Strategy and Insights Manager to support our US business. In this role you will help us create a stronger future for our hair brands across hair color, care, styling and nail categories. Reporting to the Sr Director of Strategy & Insights and supporting the USA country leadership team, you will have a unique opportunity to identify local customer, consumer and shopper insights and turn them into strategic plans that drive growth across our portfolio of brands and channels.

Requirements

A bachelor’s degree in marketing, market research, communications, economics, business, or related fields (required)
4+ years of experience in consumer insights, strategy/consulting, market research or a similar field.
Strategic thinking capabilities with demonstrated record of bringing a “strategy” to life.
Excellent communication skills; ability to make complex issues simple for a range of audiences and seniorities.
Strong analytical skills and a love for data and problem solving; proficiency in MS Excel
Strong project management and prioritization skills

Nice To Haves

CPG or beauty experience preferred but not required.
Some knowledge of data providers (Nielsen, NPD, Numerator etc.) and market research techniques (including modern AI-led tools) preferred but not required.

Responsibilities

Identify local consumer, shopper, category and market insights and leverage them to inform strategic decision making, guide local brand building and support customer engagements
Become a trusted strategic partner to US leadership team by bringing the voice of the consumer & shopper to the table. Lead key strategic projects that support top business priorities for the US President and Leadership Team
Ensure that the voice of the US shopper and local channel / customer nuances are reflected in global research and strategic efforts
Conduct US-driven primary research that enables successful market approach for all US brands (e.g. shelf tests)
Closely follow local trend evolution and provide input to the local and global marketing teams to inform innovation, brand and communication choices. Support local annual planning cycle with category and shopper dynamics.
Provide local analytics and reporting to the US and global teams using Wella Co’s suite of tools and secondary data sources
Work closely with cross-functional partners at all levels to ensure insights are embedded throughout the decision-making process
Support sales team in the key customer pitches and ad-hoc projects as needed