Growth and Demand Gen Lead

Nivoda

1d•Remote

About The Position

Nivoda is seeking a Growth and Demand Gen Lead to spearhead the acquisition of new jewelers. This is a hands-on role focused on executing paid, SEO, and account-based marketing programs to identify and scale repeatable, successful channels that drive qualified leads. The position emphasizes a value-first approach, using free tools and content to build relationships before promoting products. The role starts as an individual contributor with the potential to build and lead a team as the function grows. The ideal candidate will work closely with paid, lifecycle, and GTM engineering talent, with a strong focus on data, attribution, and rigorous testing of growth ideas.

Requirements

5+ years in growth or demand generation with a proven track record of building scalable acquisition channels.
Deep, hands-on paid media expertise, capable of building, running, and optimizing Google and Meta campaigns independently.
Experience across multiple channels, including paid media plus SEO, ABM, lifecycle marketing, or new experiments.
Systems-thinking approach focused on repeatability, measurability, and scalability.
Fluency with attribution and analytics, with a data-driven decision-making process.
Comfort as a hands-on individual contributor in a small team, with the ambition to lead a team in the future.
A bias for experimentation, emphasizing shipping, measuring, learning, and iterating quickly.
Willingness to leverage AI and modern tooling for faster execution.

Nice To Haves

Experience acquiring small business owners, retailers, or a trade audience.
Background in marketplace, self-serve, or product-led growth.
Hands-on experience with tools such as Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
Experience with a value-first or content-led acquisition model.
In-depth SEO and AEO knowledge, particularly concerning AI-generated answers in search.

Responsibilities

Own net-new customer acquisition by setting demand-gen strategy and executing hands-on across paid channels and beyond.
Manage paid channels daily, starting with Google and Meta, including direct campaign execution and optimization.
Identify and build repeatable, scalable channels that drive qualified leads, aiming to create a systematic engine rather than one-off campaigns.
Grow SEO and AEO (answer-engine) presence to attract jewelers seeking help.
Design and execute account-based programs targeting specific high-value jewelers.
Implement a value-first model by directing spend towards free tools and content (e.g., Jeweller Business Health Check) to generate signups.
Work with attribution models from day one, partnering with data and GTM engineering leads to ensure channel measurability and dollar accountability.
Hand off qualified leads cleanly to the SDR team and track channel performance through to customer acquisition.
Improve the team's rigor in testing and scaling growth ideas.
Report on channel performance, discontinuing ineffective strategies and reinvesting in successful ones.