Events Demand Gen Strategist

Keysight Technologies, Inc.•Austin, TX

1d•Remote

About The Position

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Requirements

Understand how events drive business impact
Strong experience in event marketing and demand generation, preferably in B2B technology
Highly organized project manager who can manage multiple complex events simultaneously
Strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
Strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
Collaborative mindset, working effectively across sales, product, and marketing teams
Data-driven, with the ability to measure performance and optimize ROI
Self-starter, comfortable operating in a fast-paced, global environment
Bachelor's degree in marketing, business, or a related field preferred
5–7 years of experience in event marketing, field marketing, or demand generation roles

Nice To Haves

Experience in networking, cloud, security, or AI infrastructure markets
Familiarity with service providers, enterprise IT, or data center ecosystems

Responsibilities

Plan and execute event strategy
Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
Own end-to-end execution of trade shows, conferences, hosted events, and webinars
Drive demand generation through events
Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
Create memorable customer and prospect experiences
Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions
Manage event logistics and operations
Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
Manage event budgets, timelines, and deliverables
Amplify events through digital and social channels
Partner with social and digital marketing teams to plan promotion before, during, and after events
Maximize reach, engagement, and attendance through digital channels
Collaborate cross-functionally
Partner with product marketing, technical experts, regional marketing teams, and external partners
Ensure alignment between event experiences and product priorities
Measure and optimize performance
Track event KPIs including attendance, engagement, pipeline contribution, and ROI
Use insights and data to continuously improve event strategy and execution