Demand Gen Marketer (Future Openings)

Pogo Technologies • Brooklyn, NY

6h

About The Position

As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. You will run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels. You will get creative with targeting, such as geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based plays that reach the right person at the right moment. You will contribute to channel and budget strategy alongside the team, working together to figure out what to test, scale, and cut. You will apply analytical rigor to every spend decision, focusing on CAC, ROAS, pipeline contribution, and attribution. You will partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization. You will test, iterate, and scale what works.

Requirements

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• Owned real budget, not a small line item
• Run multiple paid channels (LinkedIn, Meta, and beyond)
• Back every spend decision with data (CAC, ROAS, pipeline contribution, attribution)
• Worked at a fast-growing organization with real ownership
• Ability to independently identify opportunities, make decisions, and execute quickly

Nice To Haves

• Experience with AI tools in marketing workflows
• Out-of-home, billboard, or direct mail experience
• Experience marketing to data/insights buyers, market researchers, or brand teams

Responsibilities

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Benefits

• Unlimited PTO
• Minimum 20 days vacation policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed