Growth Analyst

Everyday Health - Consumer

159d•Hybrid

About The Position

The Growth Analyst will be responsible for marketing data analysis to identify market trends, synthesize our consumer behavior, and uncover meaningful insights to inform business strategies for Everyday Health Consumer brands such as Everyday Health, Migraine Again, and DailyOM. This individual will move beyond simple reporting to develop deep, actionable insights that inform marketing strategy, optimize campaign performance, and uncover new revenue opportunities across our core marketing channels (email, web, content syndication, and partnerships). The role requires a curious, proactive, and meticulous individual with exceptional quantitative skills and the ability to translate complex data into clear and compelling narratives. Working within a data-focused company, this individual will work with and learn from data experts across BI, Product, and other research teams, all with the goal of supporting our mission to inspire and enable people to live their healthiest lives every day.

Requirements

4+ years of experience in a Growth Analyst, Marketing Analyst, Business Intelligence, or Insights role, preferably within a B2C, media, or subscription-based digital business.
Strong understanding of digital marketing metrics, including CPA, LTV, ROI, conversion rates, email metrics, and web analytics.
Experience with Google Analytics, SQL, a data visualization tools is required (Lookerstudio, Domo).
Exceptional quantitative skills and the ability to translate complex data into clear and compelling narratives.
Cross-functional team player with strong project management and leadership skills.
Ability to manage multiple projects, set priorities and meet deadlines.

Nice To Haves

Curious, proactive, and meticulous individual.
Analytics-obsessed; a connector of dots, a data whisperer.
Able to look at a massive spreadsheet and unpack it for truth.
Eagle eye for detail and a contagious energy.
Runs to – not from – a challenge.

Responsibilities

Serve as the primary analytical partner to the Marketing and Content teams, embedding data-driven insights into their planning, content creation, and execution workflows.
Develop and maintain executive-level dashboards and reports focused on core marketing KPIs, ensuring data integrity and clarity.
Act as the subject matter expert for marketing data structures, ensuring consistent tracking, definition, and usage of metrics across the marketing organization.
Conduct complex quantitative and qualitative analyses on marketing performance data to identify root causes, trends, and future growth drivers.
Analyze user data to map end-to-end customer journeys, identifying key friction points and opportunities for personalization and optimization within the lifecycle and content consumption experience.
Partner with the Marketing teams to define and prioritize the most impactful A/B testing hypotheses, analyze results, and synthesize learnings into documented best practices.
Collaborate with the Marketing and BI teams to support marketing forecasting, budget planning, and predictive modeling initiatives.
Monitor the competitive landscape, analyzing marketing strategies, messaging, and product features of key competitors to inform Everyday Health’s strategic positioning.

Benefits

Competitive salaries
Comprehensive medical, dental and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Employee Resource Groups
Company-sponsored events
Professional growth opportunities through educational support, mentorship programs and career development resources
Employee engagement programs and recognition awards