Growth Account Executive (Full Funnel)

Sock Club•Austin, TX

About The Position

We are launching a new products function that needs someone to help build its sales and growth engine. This role offers the freedom to build strategy, messaging, and outbound systems in the early stage, with a clear path to folding your work into our broader sales organization as the function matures. Initially, you'll focus on launching a new product line adjacent to our core custom sock business. The product portfolio is still evolving, allowing you to influence not only how we bring these products to market, but also how this new function grows over time. This is a full-funnel role, not a traditional SDR seat. You'll own outbound strategy, build the prospecting engine, and stay involved through client communication and close. Along the way, you'll collaborate closely with marketing, operations, design, sales, and the executive team to identify opportunities, refine messaging, and shape our go-to-market approach. Because this is an early-stage function, your priorities will evolve as we learn what drives the most growth. Rather than stepping into an established playbook, you'll help create it. You'll have direct executive support and mentoring as you build. This is an ideal role for someone who wants to create systems, test ideas, and make a lasting impact- not simply execute someone else's process.

Requirements

Strong sales instincts paired with a personable, consultative communication style.
Marketing and business acumen: you enjoy thinking about positioning, messaging, and market opportunities, not just activity metrics.
Experience managing outbound prospecting, sales pipelines, and CRM workflows.
Comfortable wearing multiple hats across sales, client relationships, and light content creation.
Curious, resourceful, and excited to experiment.

Responsibilities

Build and execute the outbound strategy: Create and optimize outbound email sequences, cold-calling campaigns, and prospecting motions that generate qualified pipeline.
Own the full sales cycle: Manage opportunities from first outreach through client communication, service, and close, ensuring a strong customer experience throughout.
Shape our go-to-market approach: Partner with marketing, operations, design, sales, and leadership to identify target markets, refine messaging, and uncover new growth opportunities.
Create sales content: Develop messaging, snippets, and client-facing materials that improve outreach effectiveness and support new product launches.
Measure and optimize performance: Maintain CRM accuracy, track key metrics, and use data to continuously improve outreach, conversion, and pipeline generation.
Build the playbook: Document successful processes and best practices so this function can scale alongside the business.