Group Sales Representative

Sonnys Place•Somers, CT

2d•Onsite

About The Position

Sonny's Place is locally owned and committed to providing safe, fun, and entertaining activities for families in Western New England. Since opening in 2008, we have continually invested in expanding our offerings, adding attractions like the Monkey Mayhem Miniature Golf Course and Bumper Boats. Sonny's Place is named in honor of the owner's father, recognizing how family ties get stronger when kids and adults get the chance to have fun together. The Group Sales Representative is responsible for selling and planning events, with primary sales efforts focused across a variety of channels, including Corporate, Educational, Non-Profit, and social events.

Requirements

Proven experience in a food and beverage role
In-depth knowledge of food and beverage industry trends and best practices
Financial acumen and budget management skills.
Excellent interpersonal, written, and communication skills.
Strong leadership skills
Familiarity with relevant technology and point of sale systems.
Ability to work in a demanding environment.
Demonstrate a strong work ethic.

Nice To Haves

Must be able to stand and walk for extended periods in varied weather conditions, including heat, cold, and rain.
Have a good attitude and participate as a member of the team.
Must be able to work nights, weekends, and holidays.
Managerial experience in a family entertainment center and/or food and beverage setting preferred.

Responsibilities

Responsible for selling and servicing events, including menu planning, agenda setting, contract review, and facilitating internal and external communications before, during, and after events to ensure a high level of service.
Generate leads and convert them into confirmed bookings; consistently meet or exceed monthly sales goals.
Meet with guests, conduct facility tours, and participate in industry and community events to promote facilities and services.
Lead weekly BEO meetings to ensure accurate event details are communicated to all departments.
Interact with clients on-site and maintain strong relationships.
Complete weekly sales reports and distribute them to the leadership team.
Manage all event spaces, assigning each group appropriately.
Develop and execute a successful marketing plan.
Grow group sales revenue through outreach and marketing efforts.
Maintain accurate records of recent inquiries in the system.
Proactively follow up with prospects and existing groups to ensure accuracy, strengthen relationships, and secure future business.
Establish and maintain strong client relationships, ensuring high guest satisfaction.
Identify and pursue new business opportunities, expanding the company's sales network.
Host tours and maintain strong guest relationships.
Collaborate with internal teams to ensure the successful execution of events.
Analyze sales data and trends, providing insights and recommendations to improve performance.
Monitor and manage event budgets, ensuring profitability and cost efficiency.
Maintains reasonable, regular attendance consistent with Company policies, the Americans with Disabilities Act (ADA), Family Medical Leave Act (FMLA), and other federal, state, and local standards.
Adapts to changing duties, as required, based on business needs.