Group Sales Manager
About The Position
The Group Sales Manager is responsible for generating group room and catering revenue for the hotel through proactive sales efforts targeting corporate, association, sports, government, tour, and social group markets. This role focuses on identifying new business opportunities, maintaining strong client relationships, and maximizing occupancy and revenue through strategic selling initiatives. The ideal candidate is highly organized, results-driven, and passionate about delivering exceptional guest and client experiences while representing the hotel within the local community and regional marketplace.
Requirements
- Minimum 2–3 years of hotel sales experience, preferably in group or catering sales.
- Proven ability to solicit, negotiate, and close sales opportunities.
- Excellent communication, presentation, and relationship-building skills.
- Strong organizational and time-management abilities.
- Ability to work independently while contributing positively to a team environment.
- Proficiency with Microsoft Office and hotel sales systems/CRM platforms.
Nice To Haves
- Experience working with Marriott systems and programs is considered an asset.
- Strong knowledge of the Halifax hospitality and tourism market preferred.
- Energetic and self-motivated sales professional.
- Strong networking and community engagement skills.
- Results-oriented with a competitive drive to exceed targets.
- Professional appearance and excellent customer service mindset.
- Ability to multitask in a fast-paced hotel environment.
Responsibilities
- Prospect and develop new group business opportunities through direct sales calls, networking, client meetings, trade shows, and community involvement.
- Manage and grow existing accounts while identifying opportunities for repeat and referral business.
- Solicit corporate, association, SMERF (Social, Military, Educational, Religious, and Fraternal), sports, tour, and government market segments.
- Conduct hotel site tours, client presentations, and virtual sales meetings.
- Respond promptly to inquiries, prepare proposals, negotiate contracts, and close business opportunities.
- Achieve monthly, quarterly, and annual revenue goals for guest rooms, catering, and meeting space.
- Maximize hotel profitability by strategically managing rates, dates, and space utilization.
- Maintain strong relationships with key accounts and meeting planners.
- Develop customized sales strategies for top-producing and target accounts.
- Participate in client appreciation events and networking functions.
- Monitor competitor activity and market trends within the Halifax hospitality market.
- Utilize hotel sales systems and CRM platforms to manage leads, opportunities, and account activities.
- Maintain accurate forecasting and pipeline reporting.
- Participate in weekly sales strategy and revenue meetings.
- Collaborate with Revenue Management to optimize group rates and inventory management.
- Work closely with the operations and catering teams to ensure successful execution of group events and guest satisfaction.
- Participate in pre-convention and event planning meetings.
- Support hotel marketing initiatives and promotional campaigns.
- Ensure all contracts, proposals, and event details are communicated effectively to operational departments.
Benefits
- Competitive salary plus incentive/bonus structure.
- Health and dental benefits.
- Hotel discounts through Marriott employee travel programs.
- Professional development and career advancement opportunities.
- Vacation and paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
