Group Manager, Growth and Website Content

Superhuman

11d•$167,000 - $255,000•Hybrid

About The Position

Superhuman is seeking a Group Manager of Growth and Website Content to join their Growth Marketing team. This role will report to the Director of Organic and Website Growth and will manage a team of content marketers responsible for individual product lines. The primary focus is to translate company and Growth strategy into actionable website content strategies that drive acquisition, conversion, and product understanding. While not directly owning SEO or paid marketing channels, the role requires close collaboration with channel owners and cross-functional teams like Brand, Product, and Product Marketing. This is a player-coach role, meaning the individual will also contribute directly as an individual contributor by creating and updating high-priority content, especially content that represents the full suite of products or broader cross-site themes.

Requirements

7+ years of experience in content strategy, web marketing, growth content, website content management, or a related field.
2+ years managing people.
Demonstrated experience developing and executing website content strategies that support acquisition, conversion, and product or brand storytelling across complex web environments.
Experience implementing AI-assisted content workflows or content automation systems while maintaining strong editorial quality.
Comfortable operating as a player-coach and can balance team leadership with direct, hands-on content creation and editing when needed.
Ability to identify user intent and create content that meets that intent, using both qualitative inputs and quantitative data to make informed decisions.
Ability to connect brand and product frameworks to real user needs and translate strategy into effective website content.
Understanding of best practices for and experience with creating SEO and AEO-focused pages, paid landing pages, and product-related web experiences.
Working knowledge of SEO, website CRO, and paid acquisition.
Strong operational judgment and can build roadmaps, briefs, processes, and quality-control mechanisms that help teams produce excellent content consistently.
Strong people manager who can coach content strategists and managers, support career growth, and elevate the quality of both strategy and execution.
Able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.
Demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Nice To Haves

Experience working on high-traffic websites or multi-site portfolios.
Experience in AI, SaaS, productivity, or writing tools.
Experience working within CMS-driven web environments and helping teams scale content production systems.

Responsibilities

Lead the Growth and Website Content Strategy: Own content strategy across websites and other owned surfaces, ensuring the right content is created, maintained, and prioritized for different audiences, products, and growth motions.
Plan and execute content roadmaps on annual and quarterly cadences, while staying flexible as business priorities evolve.
Partner with channel owners, brand, and product marketing on topical content strategy across both websites. Drive content strategy to drive growth via these topics.
Manage and Grow a Small, High-Impact Team: Manage and coach a small team of growth and website content marketers, providing actionable feedback and supporting their long-term career development.
Help team members grow their content strategy and management skills by identifying patterns in their work, coaching strategic judgment, and helping them course-correct when needed.
Upskill the team on AI-assisted content creation, content engineering, and modern workflows that increase output without compromising quality.
Foster strong ownership and deep expertise, supporting embedded team members to connect business-unit needs to broader website and Growth goals.
Guide tradeoffs across competing priorities and keep the team focused on the highest-impact work.
Own Content Execution and Operational Excellence: Oversee the creation and updating of content across our website portfolio, including key content types such as product pages, SEO content, paid landing pages, and others.
Contribute directly as an individual contributor by creating and updating select content yourself, especially content that describes our broader product suite, requires cross-portfolio ownership, or touches on areas of broad topical expertise.
Ensure your team delivers against roadmap commitments each quarter, using the right mix of internal resources, freelancers, AI-enabled workflows, and hands-on execution when needed.
Strengthen content systems and processes, including brief development, reviews, and quality control.
Drive AI content production best practices across the team, balancing speed and efficiency with high-quality, human-led ideation and editorial judgment.
Help shape the team’s tooling, workflows, and resourcing approach to scale content effectively.

Benefits

Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
Disability and life insurance options
401(k) and RRSP matching
Paid parental leave
20 days of paid time off per year
12 days of paid holidays per year
Two floating holidays per year
Flexible sick time
Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
Annual professional development budget and opportunities