Website Content Strategist

Wiley

2d • $89,100 - $127,700

About The Position

We are seeking a Website Content Strategist to own the strategic direction for content across our website, transforming it into a growth engine and inbound marketing channel. This role involves attracting and engaging target audiences, guiding them through the sales funnel, and encouraging repeat visits. The strategist will operate at the intersection of content, SEO, and campaign strategy, overseeing content publication, placement, and performance. A key aspect of this role is ensuring consistency and strategic alignment for content created by various Line of Business (LoB) marketers across the site, making sure every page contributes effectively to business goals.

Requirements

• Proven experience in website content strategy, content operations, or digital marketing with a demonstrated focus on inbound or organic growth.
• Strong understanding of SEO best practices and a working familiarity with AEO concepts (answer optimization, structured content, AI search visibility).
• Experience working in decentralized content environments and comfortable setting standards and enabling others, not just executing yourself.
• Demonstrated ability to develop and execute customer journey-informed content strategy, including topic clustering and pillar content approaches.
• Experience working with content management systems (CMS) and digital asset management systems (DAM).
• Analytical mindset who is comfortable using data to make decisions, report on performance, and optimize continuously.
• Excellent project management, communication, and cross-functional collaboration skills.
• Strategic thinker who can connect website content initiatives to broader marketing objectives and business outcomes.

Responsibilities

• Own the website content strategy with a clear inbound marketing lens, ensuring content actively attracts, engages, and converts target audiences.
• Develop and maintain website content architecture, including topic clusters and pillar content frameworks.
• Manage a comprehensive content calendar, integrating assets from brand, LoB, and creative studio teams.
• Collaborate with the Web Experience Optimization team on cross-linking strategies.
• Identify content gaps and coordinate with teams to fill them, especially in high-intent areas.
• Implement SEO best practices across the site to drive organic traffic growth.
• Apply Answer Engine Optimization (AEO) principles across website content.
• Track, analyze, and report on content performance, using insights for optimization.
• Partner with the digital marketing and web team to co-develop page templates, content briefs, and structural guidelines.
• Establish and maintain content governance standards across the site.
• Serve as the strategic content resource for LoB marketers building campaign pages.
• Conduct regular content audits to identify gaps, inconsistencies, or performance issues.
• Create enablement resources, such as guidance documents and onboarding materials.
• Partner with the Web Experience Optimization team to ensure content supports experimentation and personalization.
• Embed website strategy into broader campaign planning.
• Act as the go-to resource for LoB marketing teams building campaign pages.
• Partner with designers, developers, and stakeholders to ensure content is strategically placed and technically sound.
• Work with the product marketing team on persona-based journey mapping.
• Coordinate with brand, product marketing, and LoB teams to maintain alignment and a coherent content experience.
• Identify and act on strategic opportunities to use the website as a key campaign touchpoint.
• Facilitate deployment of content assets from across the organization.
• Maintain consistent messaging and user experience across the site.
• Champion the website’s role in inbound marketing internally.

Benefits

• Meeting-free Friday afternoons
• Robust body of employee programming
• Opportunities to foster community, learn, and grow
• Competitive compensation
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed