Group Analyst

Hersha Hospitality Management LP•New York, NY

About The Position

The Group Analyst supports the hotel’s revenue, budget, and forecasting objectives by liaising with sales, revenue management, and operations departments. The role prepares and analyzes group leads and revenue reports to help the sales team implement hotel yield strategies, and reviews tools such as STAR and Hotel Intelligence to identify revenue opportunities. The position manages group lead and RFP evaluation, recommends quotes using historical data, displacement analysis, and current market demand, and helps maintain accurate pricing in sales systems. It also supports hotel forecast reporting and business-travel sales market analysis, prepares and distributes sales and revenue reports, and audits relevant systems with sales teams. The Group Analyst conducts routine group revenue call reviews, monitors contracted group blocks against actual room pickup, identifies underperforming groups, and works with sales managers to mitigate room wash. The role also communicates cutoff dates and monitors rooming-list entry and inventory risk. The work schedule varies and may include different shifts, holidays, and weekends.

Requirements

At least two years of revenue management experience; experience in the New York City market is preferred.
Ability to communicate clearly verbally and in writing.
Excellent time-management skills.
Ability to investigate and analyze information and draw conclusions.

Nice To Haves

Experience in the New York City market.
Multi-brand or multi-hotel experience.

Responsibilities

Evaluate incoming group leads and RFPs for a designated segment or group of hotels.
Calculate and recommend optimal quotes using historical data, displacement analysis, and current market demand.
Attend DBR and quote leads that fall outside the established MARS.
Manage and modify MAR rates in the sales system, under the guidance of the Director of Sales and Revenue Manager.
Ensure the sales team has accurate, up-to-date pricing floors.
Assist Directors of Revenue Management and Directors of Sales with hotel forecast reporting preparation.
Support business-travel sales with market analysis reporting as needed.
Prepare and distribute sales and revenue reports, including market segmentation, production, pace, group forecast, and budget reports.
Perform audits and maintain the Sales System, PMS, and Profit Source system in conjunction with sales teams.
Conduct routine GRC reviews with sales teams, including stale-pipeline cleanup and pricing review of active pipeline during need periods.
Monitor and analyze contracted group blocks against actual room pickup.
Identify underperforming groups early and collaborate with sales managers to mitigate wash.
Communicate upcoming cutoff dates, support timely rooming-list entry, and monitor potential inventory wash.
Maintain knowledge of special rates, promotions, room types, and hotel products.