Group Analyst

HHM Hotels (NYC Corporate)•New York, NY

3d•$72,000 - $75,000

About The Position

The Group Analyst supports the hotel’s revenue, budgeting, and forecasting efforts while liaising with sales, revenue management, and operations. The role prepares and analyzes incoming group leads and revenue reports to help the sales team implement hotel yield strategies. It also reviews and analyzes STAR, Hotel Intelligence, and other measurement tools to identify revenue opportunities. The Group Analyst manages and evaluates group leads and RFPs, recommends quotes using historical data, displacement analysis, and current market demand, and helps maintain accurate pricing in the sales system. The role supports hotel forecast reporting and business travel sales market analysis, prepares and distributes sales and revenue reports, and audits and maintains sales, property management, and Profit Source systems in coordination with sales teams. The position also tracks contracted group blocks against actual room pickup, identifies underperforming groups, and works with sales managers to mitigate wash. It communicates upcoming cutoff dates and monitors inventory wash. The Group Analyst is expected to know the hotel’s special rates, promotions, room types, and products. The position may offer a career path to Revenue Manager or Area Sales Manager.

Requirements

At least two years of revenue management experience; experience in the NYC market is preferred.
Multi-brand or multi-hotel experience.
Ability to communicate clearly verbally and in writing.
Excellent time-management skills.
Ability to investigate and analyze information and draw conclusions.
Ability to navigate throughout the restaurant and kitchen; lift up to 50 pounds; and bend, reach, stoop, kneel, or crouch.

Nice To Haves

Revenue management experience in the NYC market.

Responsibilities

Manage the group lead process for the Sales Team by evaluating incoming group leads and RFPs for a specific segment or group of hotels.
Calculate and recommend optimal quotes using historical data, displacement analysis, and current market demand.
Attend DBR and quote leads that fall outside the established MARS.
Manage and modify MAR Rates in the Sales System, under the guidance of the Director of Sales and Revenue Manager, and keep pricing floors accurate and up to date.
Assist Directors of Revenue Management and Directors of Sales with hotel forecast reporting preparation.
Support BT Sales with market analysis reporting as needed.
Prepare and distribute accurate sales and revenue reports, including market segmentation, production, pace, group forecast, and budget reports.
Perform audits and system maintenance for the Sales System, PMS, and Profit Source system in conjunction with Sales Teams.
Conduct routine GRC reviews with sales teams, including stale pipeline cleanup and pricing review of active pipeline during need periods.
Monitor and analyze contracted group blocks against actualized or picked-up rooms; identify underperforming groups and collaborate with sales managers to mitigate wash.
Communicate upcoming cutoff dates to support timely rooming-list entry and monitor potential inventory wash.
Maintain knowledge of special rates, promotions, room types, and hotel products.