Group Account Director - Experiential (XP) Marketing/Live Events

SoHo Experiential • New York, NY

22d

About The Position

SoHo Experiential is seeking a seasoned Group Account Director to lead a dynamic team in planning and executing experiential marketing programs for a diverse portfolio of brands. Based in New York City, this full-time role involves strategic oversight of event activations, client relationship management, and team leadership. Ideal candidates will bring 8+ years of agency experience, a passion for live events, and a proven ability to manage multiple projects and direct reports.

Requirements

• 8+ years Experiential Marketing and Live Events experience in agency client services role
• Hands-on experience managing events from concept to activation
• Experience leading teams, you will be responsible for managing 4+ direct reports to service the day-to-day business
• Ability to oversee multiple brands and activations simultaneously
• Entrepreneurial spirit, self-starter, strategic thinker, and proactive problem solver
• Exceptional communication, organizational, and project management skills with a keen eye for detail
• Remain calm under pressure when navigating competing priorities
• Have strong written, verbal and public speaking skills
• Strong budget management skills
• Based in greater NYC region
• Ability to travel 25% of the time

Nice To Haves

• Experience with project management tools such as Monday.com is ideal

Responsibilities

• Manage and groom an activation team that plans and executes experiential marketing programs and events for a variety of brands
• Act as top-to-top event contact for clients and translate their vision into best-in-class Experiential programs
• Collaborate with clients to develop a comprehensive planning workback timeline for all brand programs and events, and hold internal and external activation teams accountable for hitting key milestones
• Serve as the strategic lead on the development and execution of all programs and events within scope (oversight of end-to-end process)
• Oversight of budget development and ongoing management for brand programs plus events through final reconciliation
• Assess resourcing for the team based on life cycle of events (i.e., planning, on-site execution, pre-production, and wrap up) to make informed requests for additional needs.
• Collaborate with key stakeholders to write and deliver post-event reports, providing informed insights and forward recommendations

Benefits

• Competitive pay.
• Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
• A generous PTO policy including company holidays, vacation days, wellness days.
• Opportunities to learn and grow while making an impact.
• A group of people who value each other as much as the work we create.
• Certain employee benefits are only applicable to full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed