DIRECTOR OF MARKETING & EVENTS

CraneWorks•Birmingham, AL

55m

About The Position

Develop and execute marketing plans to support existing branches and new locations Research market trends and competitors to identify growth opportunities Ensure consistent branding and messaging across all locations while allowing for regional needs Drive lead generation for rentals, equipment sales, and service across all divisions Manage company social media channels, including LinkedIn, Instagram, and Facebook Oversee website content, SEO, digital advertising, and performance tracking Guide the creation of marketing materials such as brochures, videos, and sales tools Use internal systems to track customer engagement and marketing results Plan and manage trade shows, open houses, and customer appreciation events Support branch leaders and sales team with local marketing efforts Plan, execute and attend internal, external and customer events at all locations Assist HR and recruiting by promoting CraneWorks as a great place to work Other duties as assigned Travel Requirements: Quarterly visits to company branches with overnight travel is expected Attend customer, vendor, and company events as required in all locations

Requirements

8+ years of marketing experience, preferably in a multi-location or industrial business
Experience supporting company growth into new markets
Strong experience planning and managing industry events
Knowledge of digital marketing tools, CRM systems, and social media platforms
Willingness to travel to branch locations as needed
Excellent verbal and written communication skills
Organization skills and attention to detail
Strong background in marketing and branding
Experience in creating content for social media, shooting and editing videos and photos, copy marketing
Experience with graphic design software like Canva or Adobe Creative Suite
Experience with web management software such as Wordpress and Hubspot
Experience with SEO and Google Analytics
Demonstrated ability to create, implement and monitor budgets
Ability to manage multiple projects at once and work cross-functionally with multiple departments

Responsibilities

Develop and execute marketing plans to support existing branches and new locations
Research market trends and competitors to identify growth opportunities
Ensure consistent branding and messaging across all locations while allowing for regional needs
Drive lead generation for rentals, equipment sales, and service across all divisions
Manage company social media channels, including LinkedIn, Instagram, and Facebook
Oversee website content, SEO, digital advertising, and performance tracking
Guide the creation of marketing materials such as brochures, videos, and sales tools
Use internal systems to track customer engagement and marketing results
Plan and manage trade shows, open houses, and customer appreciation events
Support branch leaders and sales team with local marketing efforts
Plan, execute and attend internal, external and customer events at all locations
Assist HR and recruiting by promoting CraneWorks as a great place to work
Other duties as assigned