Senior Director, Events Marketing

C3 Ai•Redwood City, CA

1d•Onsite

About The Position

C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI C3 AI has an opening for a Senior Director, Events Marketing located onsite at our office in Redwood City, CA. We are looking for an energetic and detail-oriented marketing events professional to plan, manage and execute conferences, executive events, industry events, and speaking opportunities on behalf of C3 AI. A successful candidate must possess the ability to think strategically, execute efficiently as well as actively manage a team while ultimately driving the company’s participation in proprietary, industry, partner, and analyst events as well as thought leadership speaking engagements. In this role, you will ensure the delivery of first-class, valuable, engaging, high-impact events for our global audiences across various industries. You will act as a critical counterpart that identifies opportunities to improve best practices, internal processes, and brand presence to achieve scalability while C3 AI continues to grow. This position requires the combination of exceptional communications skills, detailed project management ability, and an enterprise event marketing background. Experience planning and executing global events and the ability to engage with senior executives internally as well as from the Global 2000 is critical to success in this role.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
15+ years of experience in corporate and/or agency event conference management.
Excellent written/verbal communication and interpersonal skills, including executive presence.
Strong project management skills, and ability to be on track for simultaneous events of varying scales and timelines.
Strong analytical and quantitative skills - strong problem solver who can analyze data and define solutions.
Creative, high energy, innovative, proactive, and resourceful.
Proven ability to thrive in a demanding, fast-paced environment.
Demonstrable expertise using PowerPoint, Excel, marketing automation systems, and registration tools related to event management and execution (Marketo, Cvent, etc)
Familiarity with Microsoft Team and Office 365 or the desire to learn new productivity and collaboration tools to track and communicate all details of events.
Experience and willingness to perform manual work for setup and tear down of events.
Willingness to travel as needed including some occasional evening and weekend work.
Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

Nice To Haves

Enterprise tech experience a plus.
Metrics driven, experience having pipeline building responsibility a plus.

Responsibilities

Design corporate event strategy across C3 AI event portfolio by collaborating with LOBs including Sales and Products organizations.
Create, and deliver proprietary executive-level events.
Manage corporate and field annual event budget.
Negotiate contracts and manage relationships externally.
Drive all aspects of event management: messaging, communications, logistics, branding, collateral, vendor management, project timelines, budget management and reconciliation.
Manage event team to ensure participation in third party event and thought leadership opportunities are branded and contain updated messaging.
Write executive event briefings and prepare event updates including budgets for executive approval.
Monitor, measure, and report event campaign effectiveness and results.
Track and analyze event performance in CRM system.
Produce a scorecard for each event executed.
Communicate with various external and internal groups to drive project plan and foster collaboration.
Input lead data into CRM system, support list management for lead generation and nurture marketing, and perform marketing operations functions.
Manage multiple, complex programs successfully in a collaborative, fast-paced environment.