Grassroots Marketing Specialist

Los Angeles Football Club • Los Angeles, CA

2d • Hybrid

About The Position

The Grassroots Marketing Specialist is a community builder who brings LAFC’s “Street by Street, Block by Block, One by One” commitment to life. The role develops initiatives with neighborhood organizations, local sports pubs and bars, cultural tastemakers, and Black and Gold fan clubs to bring culture and community together, serving as a proactive extension of the Club throughout Los Angeles and neighboring communities. The ideal candidate is passionate about Los Angeles, soccer, and community. This position reports to the Director, Brand and Community.

LAFC currently operates on a hybrid work model requiring at least two in-office days per week. The schedule may vary by role, and the supervisor determines scheduled in-office days. The position pays $72,000–$75,000 per year. Flexible scheduling is required to accommodate events, including nights, weekends, and holidays.

Requirements

• Bachelor’s degree from an accredited college or university.
• At least 2–3 years of experience in the sports industry in a community-focused role.
• Solid knowledge of Major League Soccer (MLS) and international soccer, including their culture and global impact.
• Strong knowledge of Los Angeles culture and history.
• Strong interpersonal skills and ability to build positive relationships and interact with internal stakeholders at all levels and external audiences.
• Ability to maintain a positive and professional demeanor while serving as an extension of the Club.
• Ability to work productively and multitask in an unstructured, fast-paced environment with frequent interruptions.
• Effective verbal and written communication skills in English.
• Reliable transportation to commute and transport inventory to various work locations throughout Southern California at any given notice.
• Ability to lift up to 50 pounds without assistance and stand or walk for extended periods in various weather conditions and work locations.
• Flexible schedule and ability to work nights, weekends, and holidays as required by the event calendar.

Nice To Haves

• A major in business administration, marketing, communications, public relations, or a related field.
• Professional team experience.
• Bilingual proficiency in English and Spanish.

Responsibilities

• Mobilize community-driven initiatives across Los Angeles neighborhoods and surrounding communities, including cultural activations, bar and pub collaborations, watch parties, and other regional community events.
• Collaborate with the Supporter Relations team on partnership opportunities with Black and Gold fan clubs to increase community engagement and streamline match-day programming.
• Assist with coordinating and executing match-day community activations, including fan fests and pre-game, half-time, and post-game fan engagement programming.
• Lead and execute Theme Nights, Celebrations, and other community events focused on the diverse heritage of LAFC’s fan base.
• Provide operational support for community activations and events, including brainstorming, pre-production, vendor coordination, equipment transport, and event setup and teardown.
• Represent the Club and build meaningful connections with fans, youth leagues, local businesses, and community leaders throughout Los Angeles and neighboring communities.
• Oversee and further develop the LAFC Adult Soccer League Program by planning and coordinating onsite activations and developing expansion strategies.
• Perform other duties as assigned by a supervisor or management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level