Grassroots Marketing Specialist

Los Angeles Football Club • Los Angeles, CA

3d • $72,000 - $75,000 • Hybrid

About The Position

The Grassroots Marketing Specialist is a community builder responsible for bringing LAFC’s “Street by Street, Block by Block, One by One” commitment to life across Los Angeles. The role works with neighborhood organizations, local sports pubs and bars, cultural tastemakers, and Black and Gold fan clubs to develop initiatives that bring culture and community together. The specialist serves as a proactive extension of the Club and builds relationships with fans and community partners.

The position reports to the Director, Brand and Community. LAFC currently uses a hybrid work model requiring a minimum of two in-office days per week; scheduled office days are at the supervisor’s discretion and may vary by role. The disclosed compensation range is $72,000–$75,000 per year.

Requirements

• Bachelor’s degree from an accredited college or university is required.
• At least 2–3 years of experience in the sports industry in a community-focused role is required.
• Solid knowledge of Major League Soccer and international soccer, including their culture and global impact.
• Strong knowledge of Los Angeles culture and history.
• Strong interpersonal skills and ability to build positive relationships with internal stakeholders at all levels and external audiences.
• Ability to maintain a positive and professional demeanor while representing the Club.
• Ability to work productively and multitask in an unstructured, fast-paced environment with frequent interruptions.
• Effective verbal and written communication skills in English.
• Reliable transportation to commute and transport inventory to various Southern California work locations on short notice.
• Ability to lift up to 50 pounds without assistance and to stand or walk for long periods in various weather conditions and work locations.
• Flexible schedule and ability to work nights, weekends, and holidays as required by the event calendar.

Nice To Haves

• A major in business administration, marketing, communications, public relations, or a related field is preferred.
• Experience with a professional sports team is preferred.
• Bilingual ability in English and Spanish is preferred.

Responsibilities

• Mobilize community-driven initiatives across Los Angeles and surrounding communities, including cultural activations, bar and pub collaborations, watch parties, and regional events.
• Collaborate with the Supporter Relations team on partnerships with Black and Gold fan clubs to increase community engagement and streamline match-day programming.
• Assist with coordinating and executing matchday community activations, including fan fests and pre-game, halftime, and post-game fan engagement programming.
• Lead and execute Theme Nights, Celebrations, and other community events that celebrate the diverse heritage of LAFC fans.
• Support brainstorming, pre-production, vendor coordination, equipment transport, and event setup and teardown for community activations and events.
• Represent the Club and build meaningful connections with fans, youth leagues, local businesses, and community leaders throughout Los Angeles and neighboring communities.
• Oversee and further develop the LAFC Adult Soccer League Program by planning and coordinating onsite activations and developing expansion strategies.
• Perform other duties as assigned by the supervisor or management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level