Graphic Designer

Ashcroft Brand•Stratford, CT

About The Position

The Graphic Designer is responsible for developing high-quality visual assets that support Ashcroft's brand, product promotion, sales enablement, content marketing, lead generation, and corporate communications initiatives across digital and print channels. This role applies strong design expertise and production discipline to translate technical information into clear, compelling, and brand-consistent creative solutions that support customer engagement and business growth objectives. This position works closely with marketing, product management, sales, operations, human resources, and other business functions to execute creative projects from concept through production. The Graphic Designer operates with a high degree of independence on assigned projects while continuing to develop expertise in creative strategy, brand stewardship, digital marketing, and cross-functional collaboration. All creative initiatives executed by the Graphic Designer will be in support of established brand standards, content strategies, and marketing priorities while contributing recommendations and creative ideas that are aligned to business objectives.

Requirements

Bachelor's Degree in Graphic Design, Visual Communications, Marketing, Communications, or related field, or equivalent professional experience
5-7 years of graphic design and creative production experience in an in-house marketing, manufacturing, B2B, or agency environment
Strong understanding of design principles including typography, layout, composition, visual hierarchy, and color theory
Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop
Experience creating both print and digital marketing materials and overseeing photo shoots
Ability to transform complex technical information into clear and visually engaging customer-facing communications
Experience supporting product marketing, sales enablement, content marketing, and brand initiatives
Familiarity with website, email, social media, and digital marketing design requirements
Strong print production knowledge with ability to prepare production-ready files and oversee print production process
Experience managing multiple projects and deadlines simultaneously
Strong organizational and project management skills
Excellent communication and collaboration skills
Ability to collaborate effectively with stakeholders across multiple business functions, translating diverse business needs into clear, visually compelling, and brand-consistent creative solutions
Demonstrated ability to execute creative projects within established brand standards and creative direction while contributing ideas to improve visual communications and customer engagement
Commitment to maintaining brand consistency and design quality standards
Curiosity and willingness to continuously learn new design technologies, AI tools, creative workflows, and marketing trends
U.S. Citizen, Permanent Legal Resident or granted Asylee/Refugee status under the Immigration and Nationality Act.

Responsibilities

Create high-quality visual assets supporting marketing campaigns, sales enablement, product promotion, content marketing, trade shows, events, and corporate communications initiatives.
Develop visual assets that support marketing campaigns, sales enablement, product communications, recruiting initiatives, employee engagement programs, and other approved business initiatives.
Translate technical and product information into visually compelling customer-focused communications.
Ensure consistent application of Ashcroft brand standards across all creative materials.
Recommend creative solutions that improve usability, effectiveness, and visual quality.
Design and maintain product brochures, datasheets, manuals, catalogs, presentations, sales tools, technical illustrations, and related marketing collateral.
Support product launches and promotional initiatives through development of creative assets.
Collaborate with Product Management, Business Development, Sales, and Marketing to ensure technical accuracy and effective communication.
Develop graphics and creative assets for websites, landing pages, email campaigns, social media, digital advertising, webinars, presentations, and other digital marketing initiatives.
Collaborate closely with the Senior Content Manager, Video Content Specialist, Marketing Manager – Lead Generation, Marketing Manager. – Operations & Analytics, and other members of the Marketing Team to support integrated marketing campaigns.
Ensure creative assets meet digital platform requirements and support campaign objectives.
Manage assigned projects from concept through final delivery.
Collaborate Senior Content Manager to prioritize projects, align creative work with established content and brand strategies, and ensure effective execution of department priorities.
Participate in creative reviews and incorporate stakeholder feedback while maintaining design integrity.
Partner with stakeholders across Marketing, Human Resources, Lean, IT, Operations, and other departments to understand project objectives and deliver effective visual solutions while balancing priorities through the established marketing workflow process.
Coordinate product and corporate photography needs as required.
Perform image editing, retouching, asset preparation, and digital asset management activities.
Maintain organized creative files, templates, and image libraries.
Support development of visual assets used across multiple marketing channels.
Prepare production-ready artwork and coordinate with external printers, agencies, and production vendors.
Review proofs and production materials for quality, accuracy, and brand consistency.
Recommend production methods that effectively balance quality, timing, and budget requirements.
Support ongoing maintenance and enhancement of brand standards, templates, and creative resources.
Identify opportunities to improve creative workflows, asset management, and production processes.
Contribute ideas that strengthen Ashcroft's visual identity and customer experience.
Continuously develop expertise in graphic design, production techniques, digital marketing, accessibility, AI-enabled creative tools, and emerging technologies.
Apply new skills and best practices to improve creative effectiveness and efficiency.
Other duties as assigned.