Graphic Designer

Table Mountain Casino Resort•Friant, CA

14h•Hybrid

About The Position

Under general direction from the Digital Marketing Manager, this role is responsible for establishing and managing marketing information for the development of innovative design concepts consistent with Table Mountain Casino Resort brand strategies. The Graphic Designer produces visual materials for print and online media that ensure customer acquisition, retention, and conversion. This position requires excellent customer service for all internal and external customers of Marketing operations, establishing and maintaining effective working relationships, and providing solutions for customer concerns. The role involves achieving financial objectives by following the annual budget, developing and facilitating effective relationships and communication processes with Marketing personnel and other customers, and ensuring compliance with all regulatory requirements, quality standards, and legal regulations. The Graphic Designer interfaces with departments, advertising agencies, and design staff to create original campaigns, advertising/promotional pieces, and collateral materials. They also develop and interface with a network of vendors to ensure timely production, quality control, and competitive pricing of printed materials. The position requires understanding and applying marketing and advertising theories applicable to the gaming industry, utilizing brand and direct marketing principles to produce graphics that support market share, and assisting in executing creative advertising strategies. Responsibilities include trafficking visual marketing materials from conception to completion, producing materials using MacIntosh and Windows workstations with graphic design software, and considering cognitive, cultural, physical, and social factors in design planning. The role involves designing logos, signs, and signage systems, creating and maintaining physical and digital files, and staying current with technological changes in the design industry through research and professional development. The Graphic Designer will create and develop visual concepts, develop overall layout and production design for various materials, work closely with all departments to determine project scope, and collaborate with the Media & Advertising Manager to ensure project goals are met. A key responsibility is reviewing designs for errors before printing and working under pressure of deadlines, adhering to all brand standards. Collaboration with the Marketing and Promotions team on promotional and event ideas is also expected. This role has no direct reports and requires access to the Marketing sensitive area. There is no signatory authority.

Requirements

Bachelor’s Degree in Marketing or related field required, unless waived by Executive Management.
Five (5) years of experience in media print design and computer experience with Microsoft Office, and IBM programs.
Must be able to coordinate multiple simultaneous projects while meeting multiple deadlines.
Must be 21 or older.
Must be able to successfully pass a pre-employment drug/alcohol screen, background investigation, obtain and maintain gaming license.
Knowledge of Macintosh computer programs including Adobe Illustrator, Photoshop, Quark Express and Adobe CS/InDesign.
Knowledge of HTML or HTML editing programs and Macromedia products: Dreamweaver, Fireworks and Flash.
Knowledge and ability to transfer files via FTP or other electronic means.
Knowledge of principles and practices of direct marketing principles and research techniques.
Knowledge of graphic design techniques.
Knowledge of brand marketing.
Knowledge of casino industry trends as well as local demographics.
Knowledge of effective marketing techniques and media buys.
Knowledge of proper spelling, grammar, punctuation, and basic arithmetic.
Skill in budget preparation and administration.
Skill in graphic design and web design skills
Skill in problem solving, human relations, and time management.
Ability to communicate effectively in the English language both verbally and in writing.
Ability to represent the organization in a professional manner, building respect and confidence.
Ability to work independently with minimal supervision.
Ability to communicate and deal effectively with the public.
Ability to interact and maintain good working relationships with individuals of varying social and cultural backgrounds.
Ability to maintain confidentiality.
Ability to work extended hours and various work schedules.

Nice To Haves

Knowledge of the gaming division, its governing structure, documents and relationship to the Table Mountain Rancheria.
Skill in supervising, training, and evaluating assigned staff.

Responsibilities

Establishes and manages marketing information for the development of innovative design concepts consistent with Table Mountain Casino Resort brand strategies.
Produces visual materials for print and online media that ensure customer acquisition, retention and conversion.
Provides excellent customer service for all internal and external customers of the Marketing operations.
Establishes and maintains effective working relationships with all internal and external customers.
Provides solutions for customer concerns and continually focus on customer service as our top priority.
Achieves financial objectives by following annual budget; presenting and justifying budget recommendations to appropriate personnel.
Develops, maintains, and facilitates effective relationships, communications processes and activities with all Marketing personnel and all other internal and external customers.
Ensures established procedures, and processes are utilized at all times, to ensure maximum understanding and coordination are in place.
Ensures compliance with all regulatory requirements in all areas at all times.
Adheres to established quality, service delivery, customer service, and customer demand expectations.
Adheres to all audit, and legal regulations/laws and practices.
Interfaces with departments, advertising agency, and design staff to create and produce original campaigns, advertising/promotional pieces and collateral materials.
Develops and interfaces with a network of vendors ensuring timely production, quality control and competitive pricing of printed materials.
Understands and applies marketing and advertising theories and principles applicable to the gaming industry.
Utilizes brand and direct marketing principles including target and niche marketing to produce graphics that support, establish and enhance Casino's market share.
Assists in executing creative advertising strategies to increase awareness and participation of Casino events.
Traffics visual marketing materials, from conception to completion, to internal customers and external vendors ensuring deadlines and quality standards are met and approved.
Produces visual marketing materials utilizing MacIntosh and Windows workstations, graphic design software, peripherals and traditional methods including digital and traditional photography, copy writing/proofreading, pre-press/print production and photo/video art direction.
Considers cognitive, cultural, physical, and social factors in planning and executing designs for the casino’s target audience in order to meet the marketing goals and objectives.
Designs distinctive logos, signs and signage systems according to marketing plan and the demographics of the target audience.
Creates and maintains all physical and digital files in accordance with Marketing Department filing protocols.
Keeps current on, and practice applications of, the latest technological changes in the design industry through trade literature, and seminars.
Keeps abreast of new technologies and principles by conducting research, attending seminars, educational workshops, classes and conferences; reviewing professional publications; establishing networks; participating in professional societies; conferring with representatives of contracting agencies and related organizations.
Create and develop visual concepts that communicate the Marketing information and message.
Develop the overall layout and production design for materials for on-property and department needs/requests, includes but not limited to posters, brochures, promo items and digital signage.
Work closely with all departments on property to determine the scope of each project.
Collaborate with Media & Advertising Manager to ensure all of the details, goals and objectives of each project are accomplished.
Review all designs closely for errors before printing.
Requires the ability to work under pressure of deadlines.
Adhere to all brand standards associated with Table Mountain Casino and the latest advertising branding campaign to ensure consistency throughout the property.
Collaborate with Marketing and Promotions team on promotional and event ideas.
Performs other duties as required.