Freelance Graphic Designer

Gap International • Springfield, PA

5h

About The Position

Gap International is seeking a Senior Designer to help implement its newly launched brand visual identity across the organization. Working with Marketing and the Creative Director, the designer will translate the identity into a scalable system for presentations, thought leadership, reports, social media, events, digital and internal communications, and client-facing materials. The position emphasizes building templates, standards, assets, and processes that enable consistent, sustainable brand application, alongside hands-on design production across print and digital formats.

The designer will assess existing materials, evolve brand standards, develop reusable components and visual assets, and establish documentation, governance, and asset-management processes that support the brand over time. Success includes transitioning priority applications to the new identity, establishing consistent design systems and a robust library of resources, equipping teams to maintain the identity, and creating a roadmap for future implementation and evolution.

The ideal candidate is a systems thinker who combines strategic judgment with practical design execution, can navigate ambiguity, and can influence stakeholders through creative judgment. Gap International is an equal opportunity employer and states that employment decisions are based on qualifications, merit, and business need.

Requirements

• At least 7 years of experience in brand, visual, or graphic design.
• A strong portfolio demonstrating brand implementation across multiple touchpoints; submission of a portfolio demonstrating expertise and versatility across channels and formats.
• Expertise in typography, layout, composition, and information design.
• Experience developing design systems, templates, standards, and reusable frameworks.
• Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
• Advanced PowerPoint design and template-building experience.
• Advanced knowledge of Figma.
• Ability to balance strategy, creativity, and production execution.
• Strong organization, project management, and attention to detail.

Nice To Haves

• Experience supporting a rebrand or visual identity rollout.
• Experience in consulting, professional services, B2B, technology, executive education, or corporate communications.
• Motion graphics experience.
• Experience managing digital asset libraries.
• Experience working with executive audiences.
• Experience building systems for both designers and non-designers.

Responsibilities

• Translate and implement the new visual identity across internal and external channels.
• Assess existing materials, evolve standards, and ensure consistent application of the brand.
• Create scalable templates, reusable design components, and visual standards for presentations, reports, digital content, social media, events, and communications.
• Produce high-quality design work across print, digital, presentations, social media, and event materials.
• Build and manage the brand’s visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets.
• Establish documentation, governance, asset libraries, and processes to support long-term brand maintenance and extension.
• Help transition priority brand applications to the new identity and determine which existing templates should be retained, adapted, rebuilt, or retired.
• Provide teams with guidance and tools to maintain the identity, and develop a roadmap for future implementation and evolution.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed