Freelance Graphic Designer

InstroTek, Inc. • Durham, NC

1d

About The Position

InstroTek, Inc. is seeking an independent, project-based Freelance Graphic Designer to support its creative and marketing needs. Assignments, deliverables, schedules, and project scope will be established as projects are identified. Multiple projects may arise over time, depending on business needs and the freelancer’s availability. The role suits a creative professional who can work independently, manage assignments efficiently, and produce polished, professional content across marketing channels.

The freelancer will develop artwork and creative content for print, digital, email, social media, website, video, and trade show initiatives. The successful candidate will bring strong graphic design skills, an understanding of branding, creativity, attention to detail, organization, and practical problem-solving ability. Candidates should submit a resume and professional background summary, a portfolio of relevant work, and their availability for project-based assignments.

Requirements

• Strong understanding of layout, typography, color theory, branding, image composition, and design for print and digital applications.
• Proficiency in Adobe Photoshop, InDesign, and Acrobat, with working knowledge of Illustrator; ability to independently complete routine design and image-editing tasks.
• Demonstrated ability to create professional brochures, flyers, email graphics, trade show materials, presentations, social media assets, and other marketing collateral.
• Familiarity with social media platforms, digital content creation, publishing, audience engagement, and content calendar management.
• Ability to edit, enhance, and prepare images for professional marketing use.
• Willingness and ability to assist with video and podcast production, including basic studio setup and recording support.
• Experience with ChatGPT, Canva, Adobe AI tools, or similar platforms to support creative development and improve productivity.
• Strong visual judgment and ability to produce polished, accurate work that follows established brand standards.
• Ability to manage multiple assignments, prioritize work, and meet agreed-upon deadlines while maintaining quality.
• Ability to work with limited supervision, clarify project requirements, troubleshoot routine design issues, and recognize when additional direction is needed.
• Professional communication skills, responsiveness to feedback, and ability to work effectively with internal teams and external vendors.
• Comfort working in a Mac/Apple environment, with familiarity with Microsoft PowerPoint, Word, Excel, and Teams.
• Minimum of two years of professional experience in graphic design, marketing, creative production, or a related field.
• Hands-on experience developing print and digital marketing materials.
• Experience creating brochures, email campaigns, social media graphics, presentations, trade show materials, and branded collateral.
• Familiarity with image editing, website content, and digital or social media marketing.

Nice To Haves

• Experience with product photography, video production, podcast production, or motion graphics.
• An associate’s or bachelor’s degree in Graphic Design, Visual Communications, Marketing, Digital Media, or a related field is preferred; equivalent professional experience and a strong portfolio may be considered in place of a degree.

Responsibilities

• Develop high-quality artwork, layouts, graphics, and visual content for print and digital applications while maintaining consistent brand standards.
• Design and produce brochures, flyers, product materials, presentations, email graphics, social media content, trade show displays, and other branded marketing materials.
• Create visual assets for email campaigns, websites, social media platforms, and other digital marketing initiatives.
• Edit and enhance product photographs and other images, including background removal, color correction, image cleanup, and preparation for print and digital use.
• Assist with preparing and updating visual content for the company website and other online marketing channels.
• Assist with video and podcast production as needed, including studio setup, recording support, and preparation of related creative assets.
• Use Adobe AI tools, Canva, ChatGPT, and other emerging creative technologies to improve efficiency and support content development.
• Prepare print-ready artwork and properly formatted digital files, ensuring accuracy, quality, and compliance with project specifications.
• Manage assigned projects, communicate progress, meet agreed-upon deadlines, and coordinate with company team members and outside vendors as needed.
• Incorporate feedback, make revisions, and deliver final materials aligned with project objectives and established brand guidelines.

What This Job Offers

• Education Level: No Education Listed