Graphic and Labels Freelance Designer

Alo Yoga•Beverly Hills, CA

About The Position

Alo is seeking a talented, highly creative freelance Graphic Designer to develop original graphics for apparel and accessories collections. The designer will work closely with the Design and Product Development teams to conceptualize, develop, and execute graphics that reflect Alo’s elevated aesthetic and connection to fashion, performance, and contemporary culture. The role combines creative concept development, technical execution, and close attention to detail in a fast-paced design environment. The designer will translate seasonal themes, mood boards, and creative direction into artwork; develop graphics for different product categories and applications; and prepare production-ready artwork and specifications. They will manage multiple projects and deadlines, respond to feedback, review samples, and maintain organized artwork files and documentation. This freelance role pays $50.00–$70.00 per hour. Actual rates may vary based on factors including location, experience, and performance.

Requirements

3–5+ years of professional graphic design experience, preferably in fashion, activewear, streetwear, or lifestyle apparel.
A strong portfolio demonstrating original graphic concepts, typography, illustration, and apparel graphic design.
Advanced proficiency in Adobe Illustrator and Photoshop.
Strong understanding of typography, layout, composition, color, and visual hierarchy.
Experience preparing production-ready artwork and technical graphic specifications.
Knowledge of apparel printing techniques, embroidery, and graphic application processes.
Strong awareness of contemporary fashion, cultural movements, and emerging design trends.
Ability to work independently, manage priorities, and deliver high-quality work within tight deadlines.
Excellent communication, organization, and collaboration skills.

Nice To Haves

Previous experience designing graphics for premium apparel, activewear, or contemporary fashion brands.
Experience developing seasonal graphic collections across multiple product categories.
Strong capabilities in custom typography, lettering, illustration, and graphic treatments.
Understanding of garment construction and how graphics interact with different fabrics, silhouettes, and materials.
Experience working directly with product development teams and external production partners.

Responsibilities

Conceptualize and create original graphics for apparel and accessories across seasonal collections.
Develop typography, illustrations, patterns, logos, and graphic artwork aligned with Alo’s design direction.
Research trends in fashion, art, culture, and graphic design to inspire creative concepts.
Translate seasonal themes, mood boards, and creative direction into graphic executions.
Explore graphic treatments, placements, color combinations, and application techniques.
Present creative concepts and refine artwork based on design feedback.
Collaborate with apparel and accessories designers to integrate graphics into product collections.
Develop artwork for screen printing, embroidery, heat transfers, and specialty finishes.
Create graphic specifications, placement layouts, colorways, and production-ready artwork.
Ensure graphic scale, placement, color, and execution suit each product category.
Review artwork samples and provide feedback to ensure accuracy and quality.
Maintain consistency across graphic applications while supporting seasonal design evolution.
Partner with Design and Product Development teams throughout the creative and development process.
Manage multiple graphic projects while meeting seasonal deadlines.
Incorporate creative feedback efficiently without compromising design quality.
Maintain organized artwork files, graphic libraries, and technical documentation.
Support the overall creative vision through thoughtful design solutions and attention to detail.