Graphic Designer, Social Media, Sales and Community Manager(Full-Time)

Herbal Goodness

28d•Onsite

About The Position

Herbal Goodness is a US-based manufacturer of pure, organic superfoods, premium herbal extracts, and empowering people to live healthier lives. Founded on principles of quality, sustainability, and social impact, we donate 10% of our profits to educate young girls in Africa. We are seeking an experienced, purpose-driven Graphic Designer, Social Media, Sales & Community Manager to join our team full-time and help elevate our brand across e-commerce, digital marketing, and retail packaging across US markets, and anchor our expansion into the Nigerian/African market. We are looking for a creative, highly detail-oriented Graphic Designer with a strong background in direct-response design, e-commerce graphics, and consumer packaged goods (CPG). In this role, you will own the visual identity of Herbal Goodness across our Shopify site, Amazon storefronts, paid ad creative (Meta/Google), and retail packaging (such as GNC banners and product labels).

Requirements

3+ years of serious AI use, professional graphic design and social media management experience (agency or in-house CPG/supplement brand preferred).
Expert knowledge of AI tools for graphics and video production, Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
Proven experience designing high-converting assets for Meta ads, Amazon storefronts, and direct-to-consumer websites.
Familiarity with print-ready file preparation, typography, color management, and dietary supplement label requirements.
An active online portfolio demonstrating strong layout, typography, photo manipulation, and commercial product marketing visuals.
Self-motivated, comfortable in a fast-paced environment, and deeply aligned with our purpose-driven, non-GMO, organic wellness mission.

Nice To Haves

Experience with basic video editing/motion design (Premiere/After Effects) is a strong plus.

Responsibilities

Design high-converting Meta (Facebook/Instagram) and Google display ad creatives, including static banners, video thumbnails, flat-lay composites, and callout graphics.
Develop and update compliant product labels, box packaging, print inserts, and retail marketing assets (e.g., GNC display banners, sales sheets).
Create engaging Amazon A+ content, main product gallery images, banner ads, and Shopify landing page graphics.
Maintain and evolve the Herbal Goodness brand identity, ensuring visual harmony, clean typography, and premium aesthetics across all consumer touchpoints.
Partner closely with our marketing, PPC media buying, and executive leadership teams to rapidly iterate on ad performance data and launch new product campaigns.
Oversee and execute the daily strategy across TikTok, Facebook, and Instagram, crafting engaging organic posts, short-form video content, and stories that grow brand awareness and engagement.
Lead the master content calendar and creative direction tailored specifically to both our US and Nigerian target markets, balancing cultural relevance, brand messaging, and product promotion.
Identify, recruit, and manage relationships with micro- and macro-influencers on TikTok and Instagram to drive UGC (user-generated content), brand advocacy, and affiliate sales.
Actively engage with our audience, respond to comments and messages, and build/moderate vibrant Facebook Groups around wellness, organic living, and women's empowerment.
Leverage social channels as direct sales drivers by introducing TikTok Shop, Instagram Shopping, strategic giveaways, and conversion-focused community campaigns to measurably grow revenue.
Monitor key growth metrics—including engagement rates, follower acquisition, influencer ROI, and social-driven sales—to continuously refine and optimize content strategy.